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The Urban Museum as a Creative Tourism Attraction: London Museum Lates Visitor Motivation

Author

Listed:
  • Ayeon Choi

    (College of Hotel and Tourism Management, Kyung Hee University, Seoul 02447, Korea)

  • Graham Berridge

    (Department for Events, University of Surrey, Guildford, Surrey GU2 7XH, UK)

  • Chulwon Kim

    (College of Hotel and Tourism Management, Kyung Hee University, Seoul 02447, Korea)

Abstract

The urban museum has become a multi-functional institution that transcends the functional display of artifacts. The museum has become, in cities, a hybrid institution that keeps its doors open late to support a wide variety of special events. This study explored London’s “Museum Lates” programs and event characteristics, theoretical views of museums as cultural and creative tourism attractions. Furthermore, the study applied the contextual model of learning to understand visitor attendance motivations. The authors employed an interpretive approach using interviews with two types of participants: event visitors and event coordinators. The findings suggest that attendees possess personal, physical, and socio-cultural motivations for participating in “Museum Lates” events. The characteristics of late events—extraordinary quality and evening-time atmosphere—produce different effects from those of current museum exhibitions held during regular operating hours. “Museum Lates” events can contribute to achieving cultural sustainability, adding a cultural construct to the traditional three pillars of sustainability.

Suggested Citation

  • Ayeon Choi & Graham Berridge & Chulwon Kim, 2020. "The Urban Museum as a Creative Tourism Attraction: London Museum Lates Visitor Motivation," Sustainability, MDPI, vol. 12(22), pages 1-18, November.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:22:p:9382-:d:443392
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    References listed on IDEAS

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    1. Marlys K. Christianson & Maria T. Farkas & Kathleen M. Sutcliffe & Karl E. Weick, 2009. "Learning Through Rare Events: Significant Interruptions at the Baltimore & Ohio Railroad Museum," Organization Science, INFORMS, vol. 20(5), pages 846-860, October.
    2. Enrico E. Bertacchini & Chiara Dalle Nogare & Raffaele Scuderi, 2018. "Ownership, organization structure and public service provision: the case of museums," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 42(4), pages 619-643, November.
    3. Tonino Pencarelli & Mara Cerquetti & Simone Splendiani, 2016. "The sustainable management of museums: an Italian perspective," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 22(1), pages 29-46, May.
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    Cited by:

    1. Hyejin Yoon & Kyungik Min & Chulwon Kim, 2021. "Harmony of Sustainability and Productivity: Korean Templestay as Sustainable Tourism," Sustainability, MDPI, vol. 14(1), pages 1-9, December.
    2. Xianyuan Chang & Zhaoping Wu & Yi Chen & Yuanyuan Du & Longfei Shang & Ying Ge & Jie Chang & Guofu Yang, 2021. "The Booming Number of Museums and Their Inequality Changes in China," Sustainability, MDPI, vol. 13(24), pages 1-19, December.

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