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Determinants of the Relationship of Medical Service Entities in the Virtual Environment

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  • Justyna Matysiewicz

    (Department of Consumer Research, University of Economics in Katowice, 40-287 Katowice, Poland)

  • Sławomir Smyczek

    (Department of Consumer Research, University of Economics in Katowice, 40-287 Katowice, Poland)

Abstract

Introducing new technologies to the healthcare market provides unique opportunities for implementing a powerful framework of resources, tools, and applications that can revolutionize the ways in which medical units interact with their patients, as well as help deliver and manage medical services. The Internet of Services, as a new concept of Internet evaluation, depends not only on technological solutions but also on service innovations in the field of new value propositions where a patient-centered model is needed. Such a model would consider patient preferences, values, and the need for information as the leading characteristics of care. Patient and medical unit engagement is an essential prerequisite for the new value proposition development process. In this paper, we focus on the identification and analysis of the determinants responsible for the mutual engagement of patients and medical units. The purpose of this study was to identify and describe a relational model for the virtual healthcare service market. This study adopted a quantitative survey approach. The questionnaire was based on a three-factor model of consumer behavior, considering motivation, capacity, and opportunities. The relationships between patients and healthcare organizations will develop on the condition that the patients are properly motivated and have adequate abilities to become engaged in the relationships with health care providers.

Suggested Citation

  • Justyna Matysiewicz & Sławomir Smyczek, 2020. "Determinants of the Relationship of Medical Service Entities in the Virtual Environment," Sustainability, MDPI, vol. 12(18), pages 1-16, September.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:18:p:7780-:d:416562
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    References listed on IDEAS

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    1. Vargo, Stephen L. & Lusch, Robert F., 2017. "Service-dominant logic 2025," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 46-67.
    2. Lega, Federico & DePietro, Carlo, 2005. "Converging patterns in hospital organization: beyond the professional bureaucracy," Health Policy, Elsevier, vol. 74(3), pages 261-281, November.
    3. Hollebeek, Linda D. & Glynn, Mark S. & Brodie, Roderick J., 2014. "Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation," Journal of Interactive Marketing, Elsevier, vol. 28(2), pages 149-165.
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    Cited by:

    1. Jacqueline Zonichenn Reis & Rodrigo Franco Gonçalves & Marcia Terra da Silva & Nikolai Kazantsev, 2022. "Business Models for the Internet of Services: State of the Art and Research Agenda," Future Internet, MDPI, vol. 14(3), pages 1-18, February.

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