IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i14p5719-d385225.html
   My bibliography  Save this article

Cycling through the Landscape of Advertising in Amsterdam: A Commuters Perspective

Author

Listed:
  • Patrick Moore

    (Department of Human Geography and Spatial Planning, Faculty of Geosciences, Utrecht University; Princetonlaan 8a, 3584 CB Utrecht, The Netherlands)

  • Marco Helbich

    (Department of Human Geography and Spatial Planning, Faculty of Geosciences, Utrecht University; Princetonlaan 8a, 3584 CB Utrecht, The Netherlands)

Abstract

This paper examines how outdoor advertising shapes the perception and meaning of commuting for cyclists in Amsterdam (The Netherlands), and how individualised constructions of place arise during the journey. New insights are developed for a sustainable urban policy, whilst challenging consumer research methodologies through an emphasis on urban rhythm. Interviews were enhanced through the use of video cameras, capturing the visual attention of advertisements and recording bodily engagement with the road. In contrast to much academic and industry research, it is found that the reception of advertising landscapes differs significantly between transportation types, with socio-cultural differences specific to Amsterdam also determining distinctions for cyclists. The use of data by advertisers to track the movement of cyclists is a contentious issue, with wider consequences for privacy and consent in urban daily life. This paper breaks new ground for sustainability in cycling, re-evaluating the daily-embodied experience of commercial landscapes for commuter-cyclists.

Suggested Citation

  • Patrick Moore & Marco Helbich, 2020. "Cycling through the Landscape of Advertising in Amsterdam: A Commuters Perspective," Sustainability, MDPI, vol. 12(14), pages 1-14, July.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:14:p:5719-:d:385225
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/14/5719/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/14/5719/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Helbich, Marco & Böcker, Lars & Dijst, Martin, 2014. "Geographic heterogeneity in cycling under various weather conditions: evidence from Greater Rotterdam," Journal of Transport Geography, Elsevier, vol. 38(C), pages 38-47.
    2. van Duppen, Jan & Spierings, Bas, 2013. "Retracing trajectories: the embodied experience of cycling, urban sensescapes and the commute between ‘neighbourhood’ and ‘city’ in Utrecht, NL," Journal of Transport Geography, Elsevier, vol. 30(C), pages 234-243.
    3. Harpa Stefansdottir, 2014. "A Theoretical Perspective on How Bicycle Commuters Might Experience Aesthetic Features of Urban Space," Journal of Urban Design, Taylor & Francis Journals, vol. 19(4), pages 496-510, August.
    4. Matthew Cook & Tim Edensor, 2017. "Cycling through Dark Space: Apprehending Landscape Otherwise," Mobilities, Taylor & Francis Journals, vol. 12(1), pages 1-19, January.
    5. Aldred, Rachel & Jungnickel, Katrina, 2014. "Why culture matters for transport policy: the case of cycling in the UK," Journal of Transport Geography, Elsevier, vol. 34(C), pages 78-87.
    6. Böcker, Lars & Dijst, Martin & Faber, Jan & Helbich, Marco, 2015. "En-route weather and place valuations for different transport mode users," Journal of Transport Geography, Elsevier, vol. 47(C), pages 128-138.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gamble, Julie & Snizek, Bernhard & Nielsen, Thomas Sick, 2017. "From people to cycling indicators: Documenting and understanding the urban context of cyclists' experiences in Quito, Ecuador," Journal of Transport Geography, Elsevier, vol. 60(C), pages 167-177.
    2. Hong, Jinhyun & Philip McArthur, David & Stewart, Joanna L., 2020. "Can providing safe cycling infrastructure encourage people to cycle more when it rains? The use of crowdsourced cycling data (Strava)," Transportation Research Part A: Policy and Practice, Elsevier, vol. 133(C), pages 109-121.
    3. Jonas Larsen, 2017. "The making of a pro-cycling city: Social practices and bicycle mobilities," Environment and Planning A, , vol. 49(4), pages 876-892, April.
    4. Gao, Jie & Kamphuis, Carlijn B.M. & Helbich, Marco & Ettema, Dick, 2020. "What is ‘neighborhood walkability’? How the built environment differently correlates with walking for different purposes and with walking on weekdays and weekends," Journal of Transport Geography, Elsevier, vol. 88(C).
    5. Senes, Giulio & Rovelli, Roberto & Bertoni, Danilo & Arata, Laura & Fumagalli, Natalia & Toccolini, Alessandro, 2017. "Factors influencing greenways use: Definition of a method for estimation in the Italian context," Journal of Transport Geography, Elsevier, vol. 65(C), pages 175-187.
    6. Anton Galich & Simon Nieland & Barbara Lenz & Jan Blechschmidt, 2021. "How Would We Cycle Today If We Had the Weather of Tomorrow? An Analysis of the Impact of Climate Change on Bicycle Traffic," Sustainability, MDPI, vol. 13(18), pages 1-22, September.
    7. Chengxi Liu & Yusak O. Susilo & Anders Karlström, 2017. "Weather variability and travel behaviour – what we know and what we do not know," Transport Reviews, Taylor & Francis Journals, vol. 37(6), pages 715-741, November.
    8. Böcker, Lars & Dijst, Martin & Faber, Jan, 2016. "Weather, transport mode choices and emotional travel experiences," Transportation Research Part A: Policy and Practice, Elsevier, vol. 94(C), pages 360-373.
    9. Galway, Lindsay P. & Deck, Eve & Carastathis, Joanna & Sanderson, Robert, 2021. "Exploring social-ecological influences on commuter cycling in a midsize northern city: A qualitative study in Thunder Bay, Canada," Journal of Transport Geography, Elsevier, vol. 92(C).
    10. Ragnhild Dahl Wikstrøm & Lars Böcker, 2020. "Changing Suburban Daily Mobilities in Response to a Mobility Intervention: A Qualitative Investigation of an E-bike Trial," Sustainability, MDPI, vol. 12(6), pages 1-19, March.
    11. Agnieszka Jaszczak & Agnieszka Morawiak & Joanna Żukowska, 2020. "Cycling as a Sustainable Transport Alternative in Polish Cittaslow Towns," Sustainability, MDPI, vol. 12(12), pages 1-23, June.
    12. Kathrin Goldmann & Jan Wessel, 2020. "Some People Feel the Rain, Others Just Get Wet: An Analysis of Regional Differences in the Effects of Weather on Cycling," Working Papers 33, Institute of Transport Economics, University of Muenster.
    13. Downward, Paul & Rasciute, Simona, 2015. "Assessing the impact of the National Cycle Network and physical activity lifestyle on cycling behaviour in England," Transportation Research Part A: Policy and Practice, Elsevier, vol. 78(C), pages 425-437.
    14. Gössling, Stefan, 2016. "Urban transport justice," Journal of Transport Geography, Elsevier, vol. 54(C), pages 1-9.
    15. David P. Ashmore & Roselle Thoreau & Corina Kwami & Nicola Christie & Nicholas A. Tyler, 2020. "Using thematic analysis to explore symbolism in transport choice across national cultures," Transportation, Springer, vol. 47(2), pages 607-640, April.
    16. Wessel, Jan, 2020. "Using weather forecasts to forecast whether bikes are used," Transportation Research Part A: Policy and Practice, Elsevier, vol. 138(C), pages 537-559.
    17. Ali Enes Dingil & Federico Rupi & Domokos Esztergár-Kiss, 2021. "An Integrative Review of Socio-Technical Factors Influencing Travel Decision-Making and Urban Transport Performance," Sustainability, MDPI, vol. 13(18), pages 1-20, September.
    18. Lena Kilian & Anne Owen & Andy Newing & Diana Ivanova, 2022. "Exploring Transport Consumption-Based Emissions: Spatial Patterns, Social Factors, Well-Being, and Policy Implications," Sustainability, MDPI, vol. 14(19), pages 1-26, September.
    19. An, Ran & Zahnow, Renee & Pojani, Dorina & Corcoran, Jonathan, 2019. "Weather and cycling in New York: The case of Citibike," Journal of Transport Geography, Elsevier, vol. 77(C), pages 97-112.
    20. David Boto‐García & Antonio Alvarez & José Baños, 2021. "Modelling heterogeneous preferences for nature‐based tourism trips," Papers in Regional Science, Wiley Blackwell, vol. 100(6), pages 1625-1653, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:14:p:5719-:d:385225. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.