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Tourist Motivations and Satisfaction in the Archaeological Ensemble of Madinat Al-Zahra

Author

Listed:
  • Amalia Hidalgo-Fernández

    (Faculty of Economics, University of Cordoba, C.P. 14002, Plaza Nueva S/N, 14071 Córdoba, Spain)

  • Ricardo Hernández-Rojas

    (Faculty of Economics, University of Cordoba, C.P. 14002, Plaza Nueva S/N, 14071 Córdoba, Spain)

  • Juan Antonio Jimber del Río

    (Faculty of Economics, University of Cordoba, C.P. 14002, Plaza Nueva S/N, 14071 Córdoba, Spain)

  • José Carlos Casas-Rosal

    (Faculty of Economics, University of Cordoba, C.P. 14002, Plaza Nueva S/N, 14071 Córdoba, Spain)

Abstract

Madinat Al-Zahra is an ancient Arab palace located in Cordoba, Spain, which was proclaimed as part of the World Heritage of Humanity in 2018. The public administration must know the tourist motivations and interest in this heritage, as well as the satisfaction with Cordoba as destination and this Archaeological Ensemble. This article addresses these issues by analyzing and comparing motivations, expected and perceived value with the destination and those of the monument itself, using a Structural Equation Models methodology. Data was obtained from a survey of 375 tourists and the results showed that there is a high satisfaction with both destination and site, although these people perceive that this heritage is not integrated with the rest of the city attractions. In addition, the survey highlights that the transport system to the site is one of the most important weaknesses, among others. The results of this study offer valuable information related to this heritage.

Suggested Citation

  • Amalia Hidalgo-Fernández & Ricardo Hernández-Rojas & Juan Antonio Jimber del Río & José Carlos Casas-Rosal, 2019. "Tourist Motivations and Satisfaction in the Archaeological Ensemble of Madinat Al-Zahra," Sustainability, MDPI, vol. 11(5), pages 1-19, March.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:5:p:1380-:d:211385
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    References listed on IDEAS

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    1. Roberto Patuelli & Maurizio Mussoni & Guido Candela, 2016. "The Effects of World Heritage Sites on Domestic Tourism: A Spatial Interaction Model for Italy," Advances in Spatial Science, in: Roberto Patuelli & Giuseppe Arbia (ed.), Spatial Econometric Interaction Modelling, chapter 0, pages 281-315, Springer.
    2. Susanna Heldt Cassel & Albina Pashkevich, 2014. "World Heritage and Tourism Innovation: Institutional Frameworks and Local Adaptation," European Planning Studies, Taylor & Francis Journals, vol. 22(8), pages 1625-1640, August.
    3. Whang, Haesung & Yong, Sunghwa & Ko, Eunju, 2016. "Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists," Journal of Business Research, Elsevier, vol. 69(2), pages 631-641.
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    Cited by:

    1. Joana Gonçalves & Ricardo Mateus & José Dinis Silvestre & Ana Pereira Roders, 2020. "Going beyond Good Intentions for the Sustainable Conservation of Built Heritage: A Systematic Literature Review," Sustainability, MDPI, vol. 12(22), pages 1-28, November.
    2. Ibrahim Mohamed Ibrahim Elassal & Ricardo David Hernandez-Rojas & Luz Arelis Moreno Quispe, 2023. "Loyalty to World Heritage Cities: A Case Study of the Historic Ibn Ṭūlūn Mosque in Cairo (Egypt)," Sustainability, MDPI, vol. 15(17), pages 1-16, September.
    3. Bacsi Zsuzsanna & Tóth Éva, 2019. "Word Heritage Sites as soft tourism destinations – their impacts on international arrivals and tourism receipts," Bulletin of Geography. Socio-economic Series, Sciendo, vol. 45(45), pages 25-44, September.
    4. Juan Antonio Jimber del Río & Ricardo David Hernández-Rojas & Virginia Navajas-Romero & Amalia Hidalgo-Fernández, 2020. "The Loyalty of Tourism in Synagogues: The Special Case of the Synagogue of Córdoba," IJERPH, MDPI, vol. 17(12), pages 1-18, June.

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