How Perceived Crisis Leads to Anti-Corporate Prejudice: Mediating Mechanisms of Negative Emotion and Stereotypes
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- Harald Van Heerde & Kristiaan Helsen & Marnik G. Dekimpe, 2007. "The Impact of a Product-Harm Crisis on Marketing Effectiveness," Marketing Science, INFORMS, vol. 26(2), pages 230-245, 03-04.
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Keywords
perceived crisis; negative emotions; stereotypes; anti-corporate prejudice; crisis intentionality; personal-information leakage;All these keywords.
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