IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v10y2018i8p2778-d162183.html

How Perceived Crisis Leads to Anti-Corporate Prejudice: Mediating Mechanisms of Negative Emotion and Stereotypes

Author

Listed:
  • Eun Mi Lee

    (Department of Business Administration and Accounting, Changshin University, Chang-won 51352, Korea)

Abstract

In contrast with the existing studies dealing with crisis communication strategies in most aspects of corporates, this study investigated the mechanism of anti-corporate prejudice toward personal-information leakage as part of corporate crisis. This study develops a structural model of anti-corporate prejudice (ACP) in crises, for measuring a perceived crisis (PC), negative emotion (NE) and stereotypes (ST). We used the structural equation model and equality constrained model techniques for testing several proposed hypotheses with experimental research. The results identified the significant positive paths: PC → NE; PC → ST; NE → ACP; ST → ACP. In addition, NE and ST were found to play mediating roles in the relationships between PC and ACP. The mediating effect of NE was seen to have a stronger effect on ACP than ST. Finally, the moderating effect of crisis intentionality (CI) was significant. In particular, for high intentionality focused on internal causes, NE is more likely to increase ACP than ST. On the other hand, for low intentionality focused on external causes, ST is more likely to increase ACP than NE.

Suggested Citation

  • Eun Mi Lee, 2018. "How Perceived Crisis Leads to Anti-Corporate Prejudice: Mediating Mechanisms of Negative Emotion and Stereotypes," Sustainability, MDPI, vol. 10(8), pages 1-15, August.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:8:p:2778-:d:162183
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/10/8/2778/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/10/8/2778/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Harald Van Heerde & Kristiaan Helsen & Marnik G. Dekimpe, 2007. "The Impact of a Product-Harm Crisis on Marketing Effectiveness," Marketing Science, INFORMS, vol. 26(2), pages 230-245, 03-04.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Linlin Zheng & Yashi Dong & Jineng Chen & Yuyi Li & Wenzhuo Li & Miaolian Su, 2022. "Impact of Crisis on Sustainable Business Model Innovation—The Role of Technology Innovation," Sustainability, MDPI, vol. 14(18), pages 1-28, September.
    2. Mukherjee, Arka & Chauhan, Satyaveer S., 2021. "The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic," European Journal of Operational Research, Elsevier, vol. 288(3), pages 953-970.
    3. Hanssens, Dominique M. & Wang, Fang & Zhang, Xiao-Ping, 2016. "Performance growth and opportunistic marketing spending," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 711-724.
    4. Yu, Heyao & Legendre, Tiffany S. & Ma, Jing, 2021. "We stand by our brand: Consumers’ post-food safety crisis purchase intention and moral reasoning," Journal of Business Research, Elsevier, vol. 132(C), pages 79-87.
    5. Tischer, Sven, 2012. "Measuring the impact of critical incidents on brand personality," SFB 649 Discussion Papers 2012-064, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
    6. Qi Sun & Fang Wu & Shanjun Li & Rajdeep Grewal, 2021. "Consumer Boycotts, Country of Origin, and Product Competition: Evidence from China’s Automobile Market," Management Science, INFORMS, vol. 67(9), pages 5857-5877, September.
    7. Ouardighi, Fouad El & Grass, Dieter & Kogan, Konstantin, 2026. "Cheating or delighting customers on quality: Strategic implications for delayed information disclosure," European Journal of Operational Research, Elsevier, vol. 329(1), pages 321-339.
    8. Pauwels, Koen H., 2018. "Modeling Dynamic Relations Among Marketing and Performance Metrics," Foundations and Trends(R) in Marketing, now publishers, vol. 11(4), pages 215-301, November.
    9. Dang, Jingqi & Xu, Wei, "undated". "The Impact of Product-Harm Crisis on International Trade:Evidence from the 2008 Dairy Scandal in China," 2018 Annual Meeting, August 5-7, Washington, D.C. 273915, Agricultural and Applied Economics Association.
    10. Ivan A. Guitart & Guillaume Hervet & Sarah Gelper, 2020. "Competitive advertising strategies for programmatic television," Journal of the Academy of Marketing Science, Springer, vol. 48(4), pages 753-775, July.
    11. Ataman, B.M., 2007. "Managing brands," Other publications TiSEM 462dcbba-2ac1-46d1-a61c-f, Tilburg University, School of Economics and Management.
    12. repec:hum:wpaper:sfb649dp2012-064 is not listed on IDEAS
    13. Olivier Rubel & Prasad A. Naik & Shuba Srinivasan, 2011. "Optimal Advertising When Envisioning a Product-Harm Crisis," Marketing Science, INFORMS, vol. 30(6), pages 1048-1065, November.
    14. Juan Carlos Pérez-Mesa & Mª Carmen García Barranco & Mª Mar Serrano Arcos & Raquel Sánchez Fernández, 2023. "Agri-food crises and news framing of media: an application to the Spanish greenhouse sector," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    15. Mukherjee, Arka & Carvalho, Margarida & Zaccour, Georges, 2023. "Managing quality and pricing during a product recall: An analysis of pre-crisis, crisis and post-crisis regimes," European Journal of Operational Research, Elsevier, vol. 307(1), pages 406-420.
    16. Nicole Hanson & Stacey Sharpe, 2025. "Can Sustainability (ESG) Controversies Be Offset with Advertising? An Empirical Investigation into Advertising, Negative ESG, and Firm Value," JRFM, MDPI, vol. 18(2), pages 1-17, February.
    17. Jafarzadeh Ghazi, Amirhossein & Karray, Salma & Azad, Nader, 2023. "Price and quality competition while envisioning a quality-related product recall," European Journal of Operational Research, Elsevier, vol. 311(2), pages 486-501.
    18. Cockrell, Seth & Friske, Wesley & Voorhees, Clay M. & Calantone, Roger J., 2024. "The effects of innovation on product recall likelihood," Journal of Business Research, Elsevier, vol. 173(C).
    19. Gijsenberg, Maarten J., 2014. "Going for gold: Investigating the (non)sense of increased advertising around major sports events," International Journal of Research in Marketing, Elsevier, vol. 31(1), pages 2-15.
    20. Li, Huashan & Bapuji, Hari & Talluri, Srinivas & Singh, Prakash J., 2022. "A Cross-disciplinary review of product recall research: A stakeholder-stage framework," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 163(C).

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:10:y:2018:i:8:p:2778-:d:162183. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.