IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v10y2018i10p3534-d173208.html
   My bibliography  Save this article

The Effect of Food Tourism Behavior on Food Festival Visitor’s Revisit Intention

Author

Listed:
  • Meehyang Chang

    (Department of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea)

  • Jung-Hoon Kim

    (School of Business, Hanyang University, Seoul 04763, Korea)

  • Daecheol Kim

    (School of Business, Hanyang University, Seoul 04763, Korea)

Abstract

In this paper, the effects of novelty-seeking and food involvement on food tourism behavior and the effect of food tourism behavior on intention to revisit the Jeonju Bibimbab Food Festival are studied. Additionally, the effects of attitude, anticipated emotions, perceived behavioral control, and subjective norms on intention to revisit through desire are identified. Three hundred and forty questionnaires are used for the study. These are analyzed with partial least squares structural equation model (PLS-SEM) using SmartPLS 2.0. The results show that two variables of novelty-seeking and food involvement have positive effects on food tourism behavior. It is also found that the effect of food involvement is higher on the food tourism behavior than that of novelty-seeking. This is because survey respondents are mostly domestic visitors, and for them, Bibimbab itself is familiar. In addition, the food tourism behavior has a significant effect on the intention to revisit the Jeonju Bibimbab festival. It implies that people who like to travel to enjoy food are also interested in the food festival.

Suggested Citation

  • Meehyang Chang & Jung-Hoon Kim & Daecheol Kim, 2018. "The Effect of Food Tourism Behavior on Food Festival Visitor’s Revisit Intention," Sustainability, MDPI, vol. 10(10), pages 1-15, October.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:10:p:3534-:d:173208
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/10/10/3534/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/10/10/3534/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Song, HakJun & You, Geun-Jun & Reisinger, Yvette & Lee, Choong-Ki & Lee, Seung-Kon, 2014. "Behavioral intention of visitors to an Oriental medicine festival: An extended model of goal directed behavior," Tourism Management, Elsevier, vol. 42(C), pages 101-113.
    3. John Hulland, 1999. "Use of partial least squares (PLS) in strategic management research: a review of four recent studies," Strategic Management Journal, Wiley Blackwell, vol. 20(2), pages 195-204, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Huseyin Arasli & Maryam Abdullahi & Tugrul Gunay, 2021. "Social Media as a Destination Marketing Tool for a Sustainable Heritage Festival in Nigeria: A Moderated Mediation Study," Sustainability, MDPI, vol. 13(11), pages 1-27, May.
    2. Tamara Gajić & Jovanka Popov Raljić & Ivana Blešić & Milica Aleksić & Dragan Vukolić & Marko D. Petrović & Natalia V. Yakovenko & Višnja Sikimić, 2021. "Creating Opportunities for the Development of Craft Beer Tourism in Serbia as a New Form of Sustainable Tourism," Sustainability, MDPI, vol. 13(16), pages 1-22, August.
    3. Huan Sun & Shaofeng Wu & Yanning Li & Guangquan Dai, 2019. "Tourist-to-Tourist Interaction at Festivals: A Grounded Theory Approach," Sustainability, MDPI, vol. 11(15), pages 1-15, July.
    4. Woojin Lee & Haeyoon Kwon, 2021. "The Influence of Personal Involvement on Festival Attendees’ Revisit Intention: Food and Wine Attendees’ Perspective," Sustainability, MDPI, vol. 13(14), pages 1-17, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wei Zheng & Hongliang Qiu & Alastair M. Morrison & Wei Wei & Xihua Zhang, 2022. "Landscape and Unique Fascination: A Dual-Case Study on the Antecedents of Tourist Pro-Environmental Behavioral Intentions," Land, MDPI, vol. 11(4), pages 1-20, March.
    2. Zaitul Zaitul & Novianti Neva & Ilona Desi, 2022. "Village-Based Tourism Performance: Tourist Satisfaction and Revisit Intention," Polish Journal of Sport and Tourism, Sciendo, vol. 29(2), pages 36-43, June.
    3. Petschnig, Martin & Heidenreich, Sven & Spieth, Patrick, 2014. "Innovative alternatives take action – Investigating determinants of alternative fuel vehicle adoption," Transportation Research Part A: Policy and Practice, Elsevier, vol. 61(C), pages 68-83.
    4. Meng, Bo & Choi, Kyuhwan, 2016. "The role of authenticity in forming slow tourists' intentions: Developing an extended model of goal-directed behavior," Tourism Management, Elsevier, vol. 57(C), pages 397-410.
    5. Riané Dalziel, 2019. "Influence of celebrities and salespeople on female Generation Y students? attitudes towards beauty products," Proceedings of International Academic Conferences 9912337, International Institute of Social and Economic Sciences.
    6. Anca-Otilia Dodescu & Elena-Aurelia Botezat & Alexandru Constăngioară & Ioana-Crina Pop-Cohuţ, 2021. "A Partial Least-Square Mediation Analysis of the Contribution of Cross-Campus Entrepreneurship Education to Students’ Entrepreneurial Intentions," Sustainability, MDPI, vol. 13(16), pages 1-26, August.
    7. Hao Zhang & Jie He & Xiaomeng Shi & Qiong Hong & Jie Bao & Shuqi Xue, 2020. "Technology Characteristics, Stakeholder Pressure, Social Influence, and Green Innovation: Empirical Evidence from Chinese Express Companies," Sustainability, MDPI, vol. 12(7), pages 1-19, April.
    8. Pham, Dung & Jones, Paul & Dobson, Stephen & Liñán, Francisco & Viala, Céline, 2021. "Entrepreneurial implementation intention as a tool to moderate the stability of entrepreneurial goal intention: A sensemaking approach," Journal of Business Research, Elsevier, vol. 123(C), pages 97-105.
    9. Chung-Te Ting & Chi-Ming Hsieh & Hsiao-Ping Chang & Han-Shen Chen, 2019. "Environmental Consciousness and Green Customer Behavior: The Moderating Roles of Incentive Mechanisms," Sustainability, MDPI, vol. 11(3), pages 1-16, February.
    10. Francesco Scafarto & Simona Balzano, 2012. "The Role and Determinants of Entrepreneurial Intention at University Level: Theoretical Issues and New Empirical Evidence from Italy," DSI Essays Series, DSI - Dipartimento di Studi sull'Impresa, vol. 25.
    11. Swapan Kumar Saha & Guijun Zhuang & Sihan Li, 2020. "Will Consumers Pay More for Efficient Delivery? An Empirical Study of What Affects E-Customers’ Satisfaction and Willingness to Pay on Online Shopping in Bangladesh," Sustainability, MDPI, vol. 12(3), pages 1-22, February.
    12. Kânoğlu-Özkan, Dilge Güldehen & Soytaş, Uğur, 2022. "The social acceptance of shale gas development: Evidence from Turkey," Energy, Elsevier, vol. 239(PC).
    13. Carsten Erfgen & Henrik Sattler & Isabel Victoria Villeda, 2016. "Effects of Celebrity Endorsers for Multiple Brands on Attitudes and Purchase Intentions," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 17(1), pages 49-67, April.
    14. Brigitta Plasek & Zoltán Lakner & Ágoston Temesi, 2022. "Environmental, Health or Social Impacts? Investigating Ethical Food Consumption Behavior in the Case of Palm Oil-Free Foods," Sustainability, MDPI, vol. 14(15), pages 1-12, August.
    15. Wayne H. Stewart Jr. & Ruth C. May & Donna E. Ledgerwood, 2015. "Do You Know What I Know? Intent to Share Knowledge in the US and Ukraine," Management International Review, Springer, vol. 55(6), pages 737-773, December.
    16. Loureiro, Sandra Maria Correia & Araújo, Cristiano Mineiro Branco de, 2014. "Luxury values and experience as drivers for consumers to recommend and pay more," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 394-400.
    17. Organ, Kate & Koenig-Lewis, Nicole & Palmer, Adrian & Probert, Jane, 2015. "Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices," Tourism Management, Elsevier, vol. 48(C), pages 84-99.
    18. Arumugam Seetharaman & Saurabh Singhal & Pankaj Galdhar & John Rudolph Raj & A. S. Saravanan, 2016. "Customers’ Expectations for Next Generation Internet Banking," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 15(01), pages 1-28, March.
    19. Huseyin Arasli & Maryam Abdullahi & Tugrul Gunay, 2021. "Social Media as a Destination Marketing Tool for a Sustainable Heritage Festival in Nigeria: A Moderated Mediation Study," Sustainability, MDPI, vol. 13(11), pages 1-27, May.
    20. Divine Ifransca Wijaya & Phimsupha Kokchang, 2023. "Factors Influencing Generation Z’s Pro-Environmental Behavior towards Indonesia’s Energy Transition," Sustainability, MDPI, vol. 15(18), pages 1-19, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:10:y:2018:i:10:p:3534-:d:173208. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.