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Technological Culture and Politics: Artificial Intelligence as the New Frontier of Political Communication

Author

Listed:
  • Daniele Battista

    (Department of Management & Innovation Systems, University of Salerno, 84084 Fisciano, Salerno, Italy)

  • Emiliana Mangone

    (Department of Political and Communication Sciences, University of Salerno, 84084 Fisciano, Salerno, Italy)

Abstract

Technological developments with the rapid and significant advances related to artificial intelligence (AI) have generated a broad debate on political, social, and ethical impacts, raising important questions that require multidisciplinary analysis and investigation. One of the issues under discussion is whether the integration of AI in the political context represents a promising opportunity to improve the efficiency of democratic participation and policy-making processes, as well as increase institutional accountability. The aim of this article is to propose a theoretical reflection that allows us to fully understand the implications and potential consequences of the application of AI in the political field without neglecting its social and ethical effects: can such uses really be considered democratic, or do they represent a dangerous trend of using algorithms for manipulative purposes? To achieve this, a deductive approach will be adopted based on theories, imaginaries, and expectations concerning AI in the specific context of politics. Through this type of analysis, knowledge will contribute to the understanding of the complex dynamics related to the use of AI in politics by offering a critical perspective and a picture of the different connections.

Suggested Citation

  • Daniele Battista & Emiliana Mangone, 2025. "Technological Culture and Politics: Artificial Intelligence as the New Frontier of Political Communication," Societies, MDPI, vol. 15(4), pages 1-15, March.
    • Handle: RePEc:gam:jsoctx:v:15:y:2025:i:4:p:75-:d:1618440
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    References listed on IDEAS

    as
    1. Daniele Battista, 2023. "Knock, Knock! The Next Wave of Populism Has Arrived! An Analysis of Confirmations, Denials, and New Developments in a Phenomenon That Is Taking Center Stage," Social Sciences, MDPI, vol. 12(2), pages 1-15, February.
    2. Daniele Battista & Gabriele Uva, 2023. "Exploring the Legal Regulation of Social Media in Europe: A Review of Dynamics and Challenges—Current Trends and Future Developments," Sustainability, MDPI, vol. 15(5), pages 1-11, February.
    3. repec:bla:glopol:v:8:y:2017:i:s6:p:65-77 is not listed on IDEAS
    4. Emiliana De Blasio & Marianne Kneuer & Wolf Schünemann & Michele Sorice, 2020. "The Ongoing Transformation of the Digital Public Sphere: Basic Considerations on a Moving Target," Media and Communication, Cogitatio Press, vol. 8(4), pages 1-5.
    5. David Held & Robert Schütze & Daniele Archibugi & Marco Cellini, 2017. "The Internal and External Levers to Achieve Global Democracy," Global Policy, London School of Economics and Political Science, vol. 8, pages 65-77, October.
    6. Kate Crawford & Ryan Calo, 2016. "There is a blind spot in AI research," Nature, Nature, vol. 538(7625), pages 311-313, October.
    7. Emiliana De Blasio & Marianne Kneuer & Wolf Schünemann & Michele Sorice, 2020. "The Ongoing Transformation of the Digital Public Sphere: Basic Considerations on a Moving Target," Media and Communication, Cogitatio Press, vol. 8(4), pages 1-5.
    Full references (including those not matched with items on IDEAS)

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