IDEAS home Printed from https://ideas.repec.org/a/gam/jsoctx/v15y2025i4p75-d1618440.html

Technological Culture and Politics: Artificial Intelligence as the New Frontier of Political Communication

Author

Listed:
  • Daniele Battista

    (Department of Management & Innovation Systems, University of Salerno, 84084 Fisciano, Salerno, Italy)

  • Emiliana Mangone

    (Department of Political and Communication Sciences, University of Salerno, 84084 Fisciano, Salerno, Italy)

Abstract

Technological developments with the rapid and significant advances related to artificial intelligence (AI) have generated a broad debate on political, social, and ethical impacts, raising important questions that require multidisciplinary analysis and investigation. One of the issues under discussion is whether the integration of AI in the political context represents a promising opportunity to improve the efficiency of democratic participation and policy-making processes, as well as increase institutional accountability. The aim of this article is to propose a theoretical reflection that allows us to fully understand the implications and potential consequences of the application of AI in the political field without neglecting its social and ethical effects: can such uses really be considered democratic, or do they represent a dangerous trend of using algorithms for manipulative purposes? To achieve this, a deductive approach will be adopted based on theories, imaginaries, and expectations concerning AI in the specific context of politics. Through this type of analysis, knowledge will contribute to the understanding of the complex dynamics related to the use of AI in politics by offering a critical perspective and a picture of the different connections.

Suggested Citation

  • Daniele Battista & Emiliana Mangone, 2025. "Technological Culture and Politics: Artificial Intelligence as the New Frontier of Political Communication," Societies, MDPI, vol. 15(4), pages 1-15, March.
    • Handle: RePEc:gam:jsoctx:v:15:y:2025:i:4:p:75-:d:1618440
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2075-4698/15/4/75/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2075-4698/15/4/75/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Daniele Battista & Gabriele Uva, 2023. "Exploring the Legal Regulation of Social Media in Europe: A Review of Dynamics and Challenges—Current Trends and Future Developments," Sustainability, MDPI, vol. 15(5), pages 1-11, February.
    2. repec:bla:glopol:v:8:y:2017:i:s6:p:65-77 is not listed on IDEAS
    3. David Held & Robert Schütze & Daniele Archibugi & Marco Cellini, 2017. "The Internal and External Levers to Achieve Global Democracy," Global Policy, London School of Economics and Political Science, vol. 8, pages 65-77, October.
    4. Kate Crawford & Ryan Calo, 2016. "There is a blind spot in AI research," Nature, Nature, vol. 538(7625), pages 311-313, October.
    5. Emiliana De Blasio & Marianne Kneuer & Wolf Schünemann & Michele Sorice, 2020. "The Ongoing Transformation of the Digital Public Sphere: Basic Considerations on a Moving Target," Media and Communication, Cogitatio Press, vol. 8(4), pages 1-5.
    6. Daniele Battista, 2023. "Knock, Knock! The Next Wave of Populism Has Arrived! An Analysis of Confirmations, Denials, and New Developments in a Phenomenon That Is Taking Center Stage," Social Sciences, MDPI, vol. 12(2), pages 1-15, February.
    7. Emiliana De Blasio & Marianne Kneuer & Wolf Schünemann & Michele Sorice, 2020. "The Ongoing Transformation of the Digital Public Sphere: Basic Considerations on a Moving Target," Media and Communication, Cogitatio Press, vol. 8(4), pages 1-5.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gabi Schlag, 2023. "European Union’s Regulating of Social Media: A Discourse Analysis of the Digital Services Act," Politics and Governance, Cogitatio Press, vol. 11(3), pages 168-177.
    2. Dr. Chris Daniel Wong & Dr. Nicole Foo & Dr. Stephen T. Homer & Dr. Chua Keng Soon & Dr. Soon Ee Hooi, 2025. "AI Unlocking the Potential of NGOs," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(7), pages 5184-5197, July.
    3. Gabi Schlag, 2023. "European Union’s Regulating of Social Media: A Discourse Analysis of the Digital Services Act," Politics and Governance, Cogitatio Press, vol. 11(3), pages 168-177.
    4. Nils Köbis & Jean-François Bonnefon & Iyad Rahwan, 2021. "Bad machines corrupt good morals," Nature Human Behaviour, Nature, vol. 5(6), pages 679-685, June.
    5. Concha Pérez-Curiel & Rubén Rivas-de-Roca, 2023. "Social Cohesion in Times of Crisis: The Role of Communication for Democracies—Editors’ Introduction," Social Sciences, MDPI, vol. 12(9), pages 1-6, September.
    6. Fischer, Björn & Frennert, Susanne, 2025. "Towards an experiential ethics of AI and robots: A review of empirical research on human encounters," Technological Forecasting and Social Change, Elsevier, vol. 219(C).
    7. Michael Haenlein & Ming-Hui Huang & Andreas Kaplan, 2022. "Guest Editorial: Business Ethics in the Era of Artificial Intelligence," Journal of Business Ethics, Springer, vol. 178(4), pages 867-869, July.
    8. Khalid Alshehhi & Ali Cheaitou & Hamad Rashid, 2024. "Procurement of Artificial Intelligence Systems in UAE Public Sectors: An Interpretive Structural Modeling of Critical Success Factors," Sustainability, MDPI, vol. 16(17), pages 1-20, September.
    9. Zongtian Guo & Federico Cugurullo, 2025. "Smart Urbanism Through Artificial Intelligence (AI)‐Megaprojects: The Case of China's Healthcare Services," Public Administration & Development, Blackwell Publishing, vol. 45(3), pages 296-312, August.
    10. Salih Tutun & Antoine Harfouche & Abdullah Albizri & Marina E. Johnson & Haiyue He, 2023. "A Responsible AI Framework for Mitigating the Ramifications of the Organ Donation Crisis," Information Systems Frontiers, Springer, vol. 25(6), pages 2301-2316, December.
    11. Mateos-Garcia, Juan, 2017. "To Err is Algorithm: Algorithmic fallibility and economic organisation," SocArXiv xuvf9, Center for Open Science.
    12. Salih Tutun & Marina E. Johnson & Abdulaziz Ahmed & Abdullah Albizri & Sedat Irgil & Ilker Yesilkaya & Esma Nur Ucar & Tanalp Sengun & Antoine Harfouche, 2023. "An AI-based Decision Support System for Predicting Mental Health Disorders," Information Systems Frontiers, Springer, vol. 25(3), pages 1261-1276, June.
    13. repec:osf:socarx:xuvf9_v1 is not listed on IDEAS
    14. Roman Lukyanenko & Wolfgang Maass & Veda C. Storey, 2022. "Trust in artificial intelligence: From a Foundational Trust Framework to emerging research opportunities," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 1993-2020, December.
    15. Lee, Seul Chan & Baby, Tiju & Vongvit, Rattawut & Lee, Jieun & Kim, Young Woo & Cha, Min Chul & Yoon, Sol Hee, 2026. "Development and validation of Generative AI Competence Scale (GenAIComp) among university students," Technology in Society, Elsevier, vol. 84(C).
    16. Veljko Dubljevic & George List & Jovan Milojevich & Nirav Ajmeri & William A Bauer & Munindar P Singh & Eleni Bardaka & Thomas A Birkland & Charles H W Edwards & Roger C Mayer & Ioan Muntean & Thomas , 2021. "Toward a rational and ethical sociotechnical system of autonomous vehicles: A novel application of multi-criteria decision analysis," PLOS ONE, Public Library of Science, vol. 16(8), pages 1-17, August.
    17. Fábio Duarte & Ricardo Álvarez, 2019. "The data politics of the urban age," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 5(1), pages 1-7, December.
    18. Lindner, Thomas & Puck, Jonas & Puhr, Harald, 2025. "Artificial intelligence in international business: IB theory under augmented decision-making," Journal of World Business, Elsevier, vol. 60(6).
    19. Steve J. Bickley & Alison Macintyre & Benno Torgler, 2021. "Safety in Smart, Livable Cities: Acknowledging the Human Factor," CREMA Working Paper Series 2021-17, Center for Research in Economics, Management and the Arts (CREMA).
    20. Emilio M. Santandreu & Joaquín López Pascual & Salvador Cruz Rambaud, 2020. "Determinants of Repayment among Male and Female Microcredit Clients in the USA. An Approach Based on Managers’ Perceptions," Sustainability, MDPI, vol. 12(5), pages 1-17, February.
    21. Biju, P.R. & Gayathri, O., 2026. "Structural oppression and AI: A systematic review of data policy frameworks in India," Technological Forecasting and Social Change, Elsevier, vol. 223(C).

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsoctx:v:15:y:2025:i:4:p:75-:d:1618440. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager The email address of this maintainer does not seem to be valid anymore. Please ask MDPI Indexing Manager to update the entry or send us the correct address (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.