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What Young E-Consumers Want? Forecasting Parcel Lockers Choice in Rome

Author

Listed:
  • Gabriele Iannaccone

    (Department of Political Science, Roma Tre University, Via Gabriello Chiabrera 199, 00145 Rome, Italy)

  • Edoardo Marcucci

    (Department of Political Science, Roma Tre University, Via Gabriello Chiabrera 199, 00145 Rome, Italy
    Department of Logistics, Molde University College, P.O. Box 2110, 6402 Molde, Norway)

  • Valerio Gatta

    (Department of Political Science, Roma Tre University, Via Gabriello Chiabrera 199, 00145 Rome, Italy)

Abstract

Surges in e-commerce sales represent a huge challenge for urban freight transport. Parcel lockers constitute a valid solution for addressing the challenges home deliveries imply. In fact, eliminating courier–consumer contact (also relevant for health-related issues, as made evident by the COVID-19 pandemic) and delivering in fewer predefined places might help coping mechanisms for missed deliveries substantially. Furthermore, this option enables consolidated shipping and reduced delivery trip costs. This paper analyses and compares consumer preferences for alternative collection strategies. It investigates home delivery vs. parcel locker use and forecasts their future market shares. This is performed based on both customer socio-economic variables and the attributes characterising these alternative logistic fulfilment strategies. The case study considered tests upon a stated preference survey deployed in the city of Rome. The investigation specifically targeted young people (i.e., population under 30 years) since they represent early adopters. Discrete choice models allow both quantifying the monetary value of parcel lockers attributes (i.e., willingness to pay measures) and estimating the potential demand for this innovative delivery scheme. Results show that distance and accessibility are the main choice determinants. Furthermore, there is an overall high propensity to adopt parcel lockers. This research can support policymakers when implementing such solutions.

Suggested Citation

  • Gabriele Iannaccone & Edoardo Marcucci & Valerio Gatta, 2021. "What Young E-Consumers Want? Forecasting Parcel Lockers Choice in Rome," Logistics, MDPI, vol. 5(3), pages 1-16, August.
    • Handle: RePEc:gam:jlogis:v:5:y:2021:i:3:p:57-:d:620614
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    References listed on IDEAS

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    Cited by:

    1. Johannes Gruber & Benjamin Heldt & Saskia Seidel, 2023. "New neighborhood, old habits? Delivery preferences of residents in new development areas and their assessment of alternative parcel logistics concepts: a case study of Berlin," Journal of Shipping and Trade, Springer, vol. 8(1), pages 1-23, December.
    2. Mancini, Simona & Gansterer, Margaretha & Triki, Chefi, 2023. "Locker box location planning under uncertainty in demand and capacity availability," Omega, Elsevier, vol. 120(C).
    3. Alves, Roberta & Pereira, Cecília Aparecida & Lima, Renato da Silva, 2023. "Operational cost analysis for e-commerce deliveries using agent-based modeling and simulation," Research in Transportation Economics, Elsevier, vol. 101(C).
    4. Fessler, Andreas & Cash, Philip & Thorhauge, Mikkel & Haustein, Sonja, 2023. "A public transport based crowdshipping concept: Results of a field test in Denmark," Transport Policy, Elsevier, vol. 134(C), pages 106-118.
    5. Massimo Di Gangi & Antonio Polimeni & Orlando Marco Belcore, 2023. "Freight Distribution in Small Islands: Integration between Naval Services and Parcel Lockers," Sustainability, MDPI, vol. 15(9), pages 1-15, May.
    6. Leung, Abraham & Lachapelle, Ugo & Burke, Matthew, 2023. "Spatio-temporal analysis of Australia Post parcel locker use during the initial system growth phase in Queensland (2013–2017)," Journal of Transport Geography, Elsevier, vol. 110(C).
    7. Leise Kelli de Oliveira & Isabela Kopperschmidt de Oliveira & João Guilherme da Costa Braga França & Gustavo Wagner Nunes Balieiro & Jean Francisco Cardoso & Tiago Bogo & Diego Bogo & Marco Adriano Li, 2022. "Integrating Freight and Public Transport Terminals Infrastructure by Locating Lockers: Analysing a Feasible Solution for a Medium-Sized Brazilian Cities," Sustainability, MDPI, vol. 14(17), pages 1-16, August.
    8. Ranjbari, Andisheh & Diehl, Caleb & Dalla Chiara, Giacomo & Goodchild, Anne, 2023. "Do parcel lockers reduce delivery times? Evidence from the field," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 172(C).
    9. Beckers, Joris & Cardenas, Ivan & Sanchez-Diaz, Ivan, 2022. "Managing household freight: The impact of online shopping on residential freight trips," Transport Policy, Elsevier, vol. 125(C), pages 299-311.

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