IDEAS home Printed from https://ideas.repec.org/a/gam/jlands/v9y2020i6p186-d367774.html
   My bibliography  Save this article

Ecotourism Market Segmentation in Bali, Indonesia: Opportunities for Implementing REDD+

Author

Listed:
  • Gayoung Choi

    (Division of Climate Technology Cooperation, Green Technology Center, Seoul 04554, Korea)

  • Jongmin Kim

    (Department of Forest Sciences, Seoul National University, Seoul 08826, Korea)

  • Made Yaya Sawitri

    (Department of Public Administration, Faculty of Social and Political Science, Warmadewa University, Denpasar 80239, Indonesia)

  • Sue Kyoung Lee

    (Division of Climate Technology Cooperation, Green Technology Center, Seoul 04554, Korea)

Abstract

Ecotourism has been promoted in many regions of Indonesia as a viable platform for reducing emissions from deforestation and forest degradation in developing countries (REDD+) by providing incentives to local communities for their forest conservation efforts. This study aims to find opportunities for implementing REDD+ in Bali through ecotourism market segmentation analysis, and to provide policy implications to other developing countries under similar circumstances. The results indicate that two clusters—“nature-seeking responsible tourists” and “wellness-seeking responsible tourists”—were selected as Bali’s target clusters. Since both have higher motivation and a more responsible attitude than other clusters, they are capable of not only sustaining a symbiotic relationship between the ecotourism destination and the visitor, but also attracting potential tourists with similar characteristics, ultimately contributing to the sustainable tourism business in the region. In conclusion, building a marketing strategy based on the understanding of the tourists will promote forest conservation effectively, while also playing an important role in REDD+ implementation by bringing sustainable tourism income to the local community.

Suggested Citation

  • Gayoung Choi & Jongmin Kim & Made Yaya Sawitri & Sue Kyoung Lee, 2020. "Ecotourism Market Segmentation in Bali, Indonesia: Opportunities for Implementing REDD+," Land, MDPI, vol. 9(6), pages 1-15, June.
    • Handle: RePEc:gam:jlands:v:9:y:2020:i:6:p:186-:d:367774
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2073-445X/9/6/186/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2073-445X/9/6/186/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Peter Akong Minang & Meine Van Noordwijk & Lalisa A Duguma & Dieudonne Alemagi & Trong Hoan Do & Florence Bernard & Putra Agung & Valentina Robiglio & Delia Catacutan & Suyanto Suyanto & Angel Armas &, 2014. "REDD+ Readiness progress across countries: time for reconsideration," Climate Policy, Taylor & Francis Journals, vol. 14(6), pages 685-708, November.
    2. Adongo, Charles A. & Taale, Francis & Adam, Issahaku, 2018. "Tourists' values and empathic attitude toward sustainable development in tourism," Ecological Economics, Elsevier, vol. 150(C), pages 251-263.
    3. Patrice Ollivaud & Peter Haxton, 2019. "Making the most of tourism in Indonesia to promote sustainable regional development," OECD Economics Department Working Papers 1535, OECD Publishing.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mauricio Carvache-Franco & Conrado Carrascosa-López & Wilmer Carvache-Franco, 2022. "Market Segmentation by Motivations in Ecotourism: Application in the Posets-Maladeta Natural Park, Spain," Sustainability, MDPI, vol. 14(9), pages 1-18, April.
    2. Begüm Aydın & Maria D. Alvarez, 2020. "Understanding the Tourists’ Perspective of Sustainability in Cultural Tourist Destinations," Sustainability, MDPI, vol. 12(21), pages 1-17, October.
    3. Rahman, Md. Hasanur & Tanchangya, Tipon & Rahman, Junaid & Aktar, Most. Asikha & Majumder, Shapan Chandra, 2024. "Corporate social responsibility and green financing behavior in Bangladesh: Towards sustainable tourism," Innovation and Green Development, Elsevier, vol. 3(3).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Prakoso Havidz Ageng & Syahputri Gusti C. A. & Roziqin Ali & Syaprin Zahidi M., 2023. "Research trajectory on tourism policy: a bibliometric overview," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 13(1), pages 56-66, December.
    2. Morgan, Edward A. & Buckwell, Andrew & Guidi, Caterina & Garcia, Beatriz & Rimmer, Lawrence & Cadman, Tim & Mackey, Brendan, 2022. "Capturing multiple forest ecosystem services for just benefit sharing: The Basket of Benefits Approach," Ecosystem Services, Elsevier, vol. 55(C).
    3. Natália Gava Gastaldo & Graciele Rediske & Paula Donaduzzi Rigo & Carmen Brum Rosa & Leandro Michels & Julio Cezar Mairesse Siluk, 2019. "What is the Profile of the Investor in Household Solar Photovoltaic Energy Systems?," Energies, MDPI, vol. 12(23), pages 1-18, November.
    4. van Noordwijk, Meine, 2019. "Integrated natural resource management as pathway to poverty reduction: Innovating practices, institutions and policies," Agricultural Systems, Elsevier, vol. 172(C), pages 60-71.
    5. Sheng, Jichuan & Qiu, Hong, 2018. "Governmentality within REDD+: Optimizing incentives and efforts to reduce emissions from deforestation and degradation," Land Use Policy, Elsevier, vol. 76(C), pages 611-622.
    6. Christine Lewis, 2019. "Raising more public revenue in Indonesia in a growth - and equity-friendly way," OECD Economics Department Working Papers 1534, OECD Publishing.
    7. Dian Ekowati & Carola Hofstee & Andhika Vega Praputra & Douglas Sheil, 2016. "Motivation Matters: Lessons for REDD+ Participatory Measurement, Reporting and Verification from Three Decades of Child Health Participatory Monitoring in Indonesia," PLOS ONE, Public Library of Science, vol. 11(11), pages 1-19, November.
    8. Fischer, Richard & Hargita, Yvonne & Günter, Sven, 2016. "Insights from the ground level? A content analysis review of multi-national REDD+ studies since 2010," Forest Policy and Economics, Elsevier, vol. 66(C), pages 47-58.
    9. Jichuan Sheng & Weihai Zhou & Alex De Sherbinin, 2018. "Uncertainty in Estimates, Incentives, and Emission Reductions in REDD+ Projects," IJERPH, MDPI, vol. 15(7), pages 1-21, July.
    10. Gioacchino Fazio & Stefano Fricano & Salvatore Iannolino & Claudio Pirrone, 2023. "Metaverse and tourism development: issues and opportunities in stakeholders’ perception," Information Technology & Tourism, Springer, vol. 25(4), pages 507-528, December.
    11. Atela, Joanes O. & Quinn, Claire H. & Minang, Peter A. & Duguma, Lalisa A. & Houdet, Joël A., 2016. "Implementing REDD+ at the national level: Stakeholder engagement and policy coherences between REDD+ rules and Kenya's sectoral policies," Forest Policy and Economics, Elsevier, vol. 65(C), pages 37-46.
    12. Wurtzebach, Zachary & Casse, Thorkil & Meilby, Henrik & Nielsen, Martin R. & Milhøj, Anders, 2019. "REDD+ policy design and policy learning: The emergence of an integrated landscape approach in Vietnam," Forest Policy and Economics, Elsevier, vol. 101(C), pages 129-139.
    13. Gulnoza Usmonova & Deniza Alieva & Carmelo J. León, 2022. "Yurt Invited: Combining Tourists and Stakeholders Perceptions of Sustainable Community-Based Tourism in Central Asia," Sustainability, MDPI, vol. 14(13), pages 1-21, June.
    14. Weatherley-Singh, Janice & Gupta, Aarti, 2017. "An ecological landscape approach to REDD+ in Madagascar: Promise and limitations?," Forest Policy and Economics, Elsevier, vol. 85(P1), pages 1-9.
    15. Pei Lin & Lili Chen & Zeshun Luo, 2022. "Analysis of Tourism Experience in Haizhu National Wetland Park Based on Web Text," Sustainability, MDPI, vol. 14(5), pages 1-16, March.
    16. Mucahid Mustafa Bayrak & Lawal Mohammed Marafa, 2016. "Ten Years of REDD+: A Critical Review of the Impact of REDD+ on Forest-Dependent Communities," Sustainability, MDPI, vol. 8(7), pages 1-22, July.
    17. Nabin Bhattarai & Bhaskar Singh Karky & Ram Avtar & Rajesh Bahadur Thapa & Teiji Watanabe, 2023. "Are Countries Ready for REDD+ Payments? REDD+ Readiness in Bhutan, India, Myanmar, and Nepal," Sustainability, MDPI, vol. 15(7), pages 1-15, March.
    18. Yaser Mohammadi & Feyzallah Monavvarifard & Laleh Salehi & Reza Movahedi & Saeid Karimi & Genovaitė Liobikienė, 2023. "Explaining the Sustainability of Universities through the Contribution of Students’ Pro-Environmental Behavior and the Management System," Sustainability, MDPI, vol. 15(2), pages 1-23, January.
    19. Sana Alashiq & Hasan Yousef Aljuhmani, 2025. "From Sustainable Tourism to Social Engagement: A Value-Belief-Norm Approach to the Roles of Environmental Knowledge, Eco-Destination Image, and Biospheric Value," Sustainability, MDPI, vol. 17(10), pages 1-28, May.
    20. Sufo Kankeu, Richard & Tsayem Demaze, Moise & Krott, Max & Sonwa, Denis Jean & Ongolo, Symphorien, 2020. "Governing knowledge transfer for deforestation monitoring: Insights from REDD+ projects in the Congo Basin region," Forest Policy and Economics, Elsevier, vol. 111(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jlands:v:9:y:2020:i:6:p:186-:d:367774. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.