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The Effects of Perceived Cultural and Tourism Public Services on Visitor Satisfaction and Quality of Life: A Multiple Mediation Model

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  • Lisheng Weng

    (College of Humanities & Social Development, Nanjing Agricultural University, Nanjing 210095, China
    China Resources & Environment and Development Academy, Nanjing Agricultural University, Nanjing 210095, China
    School of Tourism Management, Hubei University, Wuhan 430062, China
    Hubei Digital Culture and Tourism Research Institute, Hubei University, Wuhan 430062, China)

  • Lingzhi Tan

    (College of Humanities & Social Development, Nanjing Agricultural University, Nanjing 210095, China)

  • Yifeng Yu

    (School of Tourism Management, Hubei University, Wuhan 430062, China
    Hubei Digital Culture and Tourism Research Institute, Hubei University, Wuhan 430062, China)

Abstract

The provision of cultural and tourism public services in tourism destinations exerts a substantial influence on visitor experience and their overall quality of life. The current study applied structural equation modeling to empirically investigate the relationship between perceived cultural and tourism public services of visitors and their quality of life. Additionally, the mediating effects of perceived value, expectancy disconfirmation, and satisfaction in the above-mentioned influence relationship was also explored. In order to collect data, a field survey was conducted in a world heritage site located in Nanjing, Jiangsu Province, China. A total of 550 questionnaires were delivered, out of which 518 valid questionnaires were retained for subsequent analysis. The results demonstrate that perceived cultural and tourism public services of visitors have significant and positive influence on their perceived value, and visitors’ perceived value has a positive effect on their expectancy disconfirmation. Moreover, there is a strong and positive relationship between visitors’ expectancy disconfirmation and their satisfaction and quality of life. Additionally, the mediating effect of perceived value, expectancy disconfirmation, and satisfaction exist, and these three mediating variables serve as full mediators. The present study addresses the theoretical and practical implications, limitations, and potential areas for further research.

Suggested Citation

  • Lisheng Weng & Lingzhi Tan & Yifeng Yu, 2023. "The Effects of Perceived Cultural and Tourism Public Services on Visitor Satisfaction and Quality of Life: A Multiple Mediation Model," Land, MDPI, vol. 12(11), pages 1-17, November.
    • Handle: RePEc:gam:jlands:v:12:y:2023:i:11:p:2033-:d:1276310
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    References listed on IDEAS

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    5. Mauricio Carvache-Franco & Wilmer Carvache-Franco & Allan Pérez-Orozco & Ana Gabriela Víquez-Paniagua & Orly Carvache-Franco, 2022. "Satisfaction Factors That Predict Loyalty in Ecotourism: A Study of Foreign Tourism in Costa Rica," Land, MDPI, vol. 11(1), pages 1-14, January.
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