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Fintech and Sustainability: Charting a New Course for Jordanian Banking

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  • Mohammed Othman

    (Financial and Accounting Science Department, Faculty of Business, Middle East University, Amman 11121, Jordan)

Abstract

This study explores the transformative role of financial technology (fintech) in advancing sustainability, financial inclusion, and customer engagement in Jordan’s banking sector. Utilizing a quantitative descriptive survey design, data were collected from 400 participants—comprising 300 bank customers and 100 banking professionals—through a structured bilingual questionnaire distributed via digital platforms. The study aims to evaluate how fintech innovations align with sustainable finance practices, extend banking access to underserved populations, and influence customer satisfaction. The results reveal strong evidence of fintech’s positive impact across all three domains. Regression analysis confirmed a statistically significant relationship between fintech innovation and the adoption of sustainable finance practices (β = 0.6498, p < 0.001), explaining 42.2% of the variance in sustainability outcomes. Similarly, fintech adoption was found to significantly improve financial inclusion among underserved populations (β = 0.6842, p < 0.001), accounting for 46.85% of the variance in access to services. One-way ANOVA analysis further showed that increased fintech integration significantly enhances customer engagement, with mean satisfaction scores rising progressively with higher fintech usage levels (F = 24.49, p < 0.001). The study underscores that fintech is a critical enabler of ethical banking transformation in Jordan, promoting ESG objectives, reducing financial access disparities, and strengthening customer loyalty. The findings confirm that fintech significantly contributes to sustainable, inclusive, and customer-centric banking practices. These insights support the notion that fintech adoption not only redefines banking operations but also charts a sustainable and socially responsible future for the Jordanian financial sector.

Suggested Citation

  • Mohammed Othman, 2025. "Fintech and Sustainability: Charting a New Course for Jordanian Banking," JRFM, MDPI, vol. 18(6), pages 1-23, June.
    • Handle: RePEc:gam:jjrfmx:v:18:y:2025:i:6:p:328-:d:1679939
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    References listed on IDEAS

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    1. Serhan Cevik, 2024. "The dark side of the moon? Fintech and financial stability," International Review of Economics, Springer;Happiness Economics and Interpersonal Relations (HEIRS), vol. 71(2), pages 421-433, June.
    2. Untung Rahardja & Claudia Teresa Sigalingging & Panca O. Hadi Putra & Achmad Nizar Hidayanto & Kongkiti Phusavat, 2023. "The Impact of Mobile Payment Application Design and Performance Attributes on Consumer Emotions and Continuance Intention," SAGE Open, , vol. 13(1), pages 21582440231, March.
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    4. Pradeep Dwivedi & Jawaher Ibrahim Alabdooli & Rajeev Dwivedi, 2021. "Role of FinTech Adoption for Competitiveness and Performance of the Bank: A Study of Banking Industry in UAE," International Journal of Global Business and Competitiveness, Springer, vol. 16(2), pages 130-138, December.
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    Cited by:

    1. Daniel Broby & Zhenjia Yang, 2025. "What Is Green Fintech?," JRFM, MDPI, vol. 18(7), pages 1-23, July.

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