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The Elderly Perceived Meanings and Values of Virtual Reality Leisure Activities: A Means-End Chain Approach

Author

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  • Cheng-Shih Lin

    (Department of Business Administration, National Quemoy University, Kinmen 892, Taiwan)

  • Mei-Yuan Jeng

    (Department of Leisure Recreation and Management Da-Yeh University, Changhua 515, Taiwan)

  • Tsu-Ming Yeh

    (Department of Industrial Engineering and Management, National Quemoy University, Kinmen 892, Taiwan)

Abstract

This study uses means-end chain (MEC) techniques to examine the awareness, decision-making procedure, and personal values of the elderly with regard to virtual reality leisure activities. The results of the study show that elderly respondents value virtual reality leisure activities that are fun, safe, and easy. In terms of outcome benefits, elderly respondents value feeling physically and mentally healthy, firsthand experience, and satisfied curiosity. In value terms, elderly respondents hope that their chosen virtual reality leisure activities improve not only their relationships with others, but also their enjoyment, quality of life, and sense of belonging. The results show that, while consumers with different awarenesses of virtual reality leisure activities have different decision-making processes, they share creating “good memories” as the terminal value with the most significant effect. This presents a potential opportunity to promote virtual reality leisure activities. Relevant bodies or enterprises can seek to create good memories in consumers by developing activities that are safe and fun, promote good health, and provide good service, thereby attracting the interest of elderly consumers.

Suggested Citation

  • Cheng-Shih Lin & Mei-Yuan Jeng & Tsu-Ming Yeh, 2018. "The Elderly Perceived Meanings and Values of Virtual Reality Leisure Activities: A Means-End Chain Approach," IJERPH, MDPI, vol. 15(4), pages 1-13, April.
    • Handle: RePEc:gam:jijerp:v:15:y:2018:i:4:p:663-:d:139308
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    References listed on IDEAS

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    Cited by:

    1. Iva Georgieva & Georgi V. Georgiev, 2019. "Reconstructing Personal Stories in Virtual Reality as a Mechanism to Recover the Self," IJERPH, MDPI, vol. 17(1), pages 1-25, December.
    2. Chin-Feng Lin & Yin-Chih Fu & Liang-Shiun Lin & Chen-Su Fu, 2022. "Minimal Human Interaction in Hospitals: Effective Online Registration System Design," SAGE Open, , vol. 12(3), pages 21582440221, September.
    3. Thomas Terna Aule & Roshida Binti Abdul Majid & Mahmud Bin Mohd Jusan, 2022. "Influence of Agricultural Activities on Housing and Settlement Patterns of Rural Communities in Benue State Nigeria," Journal of Agriculture and Crops, Academic Research Publishing Group, vol. 8(4), pages 283-292, 10-2022.

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