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Developing Innovative Integrated Business Solutions Using a Scrum Project Management Methodology

Author

Listed:
  • Jamie McLellan

    (School of Business, Law and Entrepreneurship, Swinburne University of Technology, Hawthorn, VIC 3122, Australia)

  • William A. Young

    (School of Business, Law and Entrepreneurship, Swinburne University of Technology, Hawthorn, VIC 3122, Australia)

  • Elizabeth C. Levin

    (School of Business, Law and Entrepreneurship, Swinburne University of Technology, Hawthorn, VIC 3122, Australia)

  • Lester W. Johnson

    (School of Business, Law and Entrepreneurship, Swinburne University of Technology, Hawthorn, VIC 3122, Australia)

Abstract

Innovative manufacturers have used Integrated Business Solutions (IBSs) as a means to co-create products and services to solve diverse business problems and more effectively compete in their field of endeavour. However, the efficacy and benefits of IBSs have been diminished due to the rigid method in which project management has been applied. This paper provides a conceptual approach for manufacturers to create new revenue sources in collaboration with their customers by adopting an agile project methodology that accommodates the interactive and iterative nature of IBS development. The research findings highlight the lack of success in IBSs using traditional project management as the delivery method. It provides an alternative solution in the use of an agile project management approach with its customer-centred and iterative mindset. This paper provides a conceptual model of the agile method known as Scrum and describes how it better aligns with innovative IBS development. Though both IBSs and agile have been around for several decades, their development is still in a state of infancy. This research adds to the body of literature on the application of agile in IBSs and presents an argument for converting its conceptual model into a practice delivery.

Suggested Citation

  • Jamie McLellan & William A. Young & Elizabeth C. Levin & Lester W. Johnson, 2021. "Developing Innovative Integrated Business Solutions Using a Scrum Project Management Methodology," Businesses, MDPI, vol. 1(2), pages 1-11, July.
    • Handle: RePEc:gam:jbusin:v:1:y:2021:i:2:p:7-101:d:602080
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    References listed on IDEAS

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    1. Miller, Danny & Hope, Quentin & Eisenstat, Russell & Foote, Nathaniel & Galbraith, Jay, 2002. "The problem of solutions: Balancing clients and capabilities," Business Horizons, Elsevier, vol. 45(2), pages 3-12.
    2. Michael A. Cusumano & Steven J. Kahl & Fernando F. Suarez, 2015. "Services, industry evolution, and the competitive strategies of product firms," Strategic Management Journal, Wiley Blackwell, vol. 36(4), pages 559-575, April.
    3. Engwall, Mats, 2003. "No project is an island: linking projects to history and context," Research Policy, Elsevier, vol. 32(5), pages 789-808, May.
    4. Andrew Davies, 2004. "Moving base into high-value integrated solutions: a value stream approach," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 13(5), pages 727-756, October.
    5. Stefan Worm & Sundar G. Bharadwaj & Wolfgang Ulaga & Werner J. Reinartz, 2017. "When and why do customer solutions pay off in business markets?," Journal of the Academy of Marketing Science, Springer, vol. 45(4), pages 490-512, July.
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