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B2B manufacturers in pursuit of Product-as-a-Service: Motivations, barriers, and approaches

Author

Listed:
  • Hedvall, K.
  • Benedettini, O.
  • Blümel, J.H.
  • Arsenovic, J.
  • Kristensson, P.

Abstract

•Manufacturers introduce PaaS as a response to market dynamics and competition.•Manufacturers and customers explore PaaS jointly, iteratively, and interactively.•Design of offerings involves customers in a joint learning-process.•Pricing and business models are developed stepwise together with customers.•Financing of PaaS is a challenge for manufacturers and requires partners.

Suggested Citation

  • Hedvall, K. & Benedettini, O. & Blümel, J.H. & Arsenovic, J. & Kristensson, P., 2025. "B2B manufacturers in pursuit of Product-as-a-Service: Motivations, barriers, and approaches," Journal of Business Research, Elsevier, vol. 199(C).
    • Handle: RePEc:eee:jbrese:v:199:y:2025:i:c:s014829632500390x
    DOI: 10.1016/j.jbusres.2025.115567
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    References listed on IDEAS

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