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Servitization of business updated: Now, new, next

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  • Vandermerwe, Sandra
  • Erixon, David

Abstract

Coined in 1988, “servitization” has become the go-to concept for enhancing corporate competitiveness through value-added services. Over the years, the notion of value-added services to create a competitive edge, enhanced customer relationships, and market power has changed, facilitated by ever advancing technology. The authors look at this progression, spanning from the 1970s to the 2020s and into the future, with examples in both a B2B and B2C context. This is intended to assist both academics and practitioners in positioning themselves and taking steps to advance their research, thinking, and strategies.

Suggested Citation

  • Vandermerwe, Sandra & Erixon, David, 2023. "Servitization of business updated: Now, new, next," European Management Journal, Elsevier, vol. 41(4), pages 479-487.
  • Handle: RePEc:eee:eurman:v:41:y:2023:i:4:p:479-487
    DOI: 10.1016/j.emj.2023.07.007
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    References listed on IDEAS

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    1. Vandermerwe, Sandra & Rada, Juan, 1988. "Servitization of business: Adding value by adding services," European Management Journal, Elsevier, vol. 6(4), pages 314-324, December.
    2. Vandermerwe, Sandra, 1990. "The market power is in the services: Because the value is in the results," European Management Journal, Elsevier, vol. 8(4), pages 464-473, December.
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    Cited by:

    1. Lee, Min-Jae & Kim, Yanghee & Roh, Taewoo, 2024. "Exploring the role of digital servitization for green innovation: Absorptive capacity, transformative capacity, and environmental strategy," Technological Forecasting and Social Change, Elsevier, vol. 207(C).
    2. Behl, Abhishek & Sampat, Brinda & Gaur, Jighyasu & Pereira, Vijay & Laker, Benjamin & Shankar, Amit & Shi, Yangyan & Roohanifar, Mohammad, 2024. "Can gamification help green supply chain management firms achieve sustainable results in servitized ecosystem? An empirical investigation," Technovation, Elsevier, vol. 129(C).
    3. Bustinza, Oscar F. & Molina, Luis M. & Vendrell-Herrero, Ferran & Opazo-Basaez, Marco, 2024. "AI-enabled smart manufacturing boosts ecosystem value capture: The importance of servitization pathways within digital-intensive industries," International Journal of Production Economics, Elsevier, vol. 277(C).
    4. Hendricks, Leeya & Matthyssens, Paul & Kowalkowski, Christian, 2025. "The co-evolution of actor engagement and value co-creation on digital platforms," International Journal of Production Economics, Elsevier, vol. 279(C).

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