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Influence of Information Literacy on Farmers’ Green Production Technology Adoption Behavior: The Moderating Role of Risk Attitude

Author

Listed:
  • Yu Du

    (College of Economics and Management, Northwest A&F University, Yangling 712100, China)

  • Hui Feng

    (College of Economics and Management, Northwest A&F University, Yangling 712100, China)

  • Qingsong Zhang

    (College of Economics and Management, Northwest A&F University, Yangling 712100, China)

  • Shaofeng Zheng

    (College of Economics and Management, Northwest A&F University, Yangling 712100, China)

Abstract

Green production technology is a critical component of contemporary agricultural development, playing a pivotal role in the promotion of sustainable agricultural practices. Information literacy is the basic ability for farmers to engage in agricultural production, including information awareness, information knowledge, and information ability. In order to investigate the impact of information literacy on farmers’ green production technology adoption behavior, this paper constructs information literacy indicators using factor analysis, based on survey data from 1316 farming households in Shanxi and Hebei provinces, and empirically analyzed the impact of information literacy on farmers’ green production technology adoption behavior and the moderating effect of risk attitude using the Heckman model and moderating effect model, respectively. The empirical evidence indicates the following: (1) Information literacy can significantly contribute to farmers’ adoption decisions and adoption degree of green production technologies. (2) Information literacy has a significant effect on the adoption decisions of all five green production technologies. (3) The results of the heterogeneity analysis indicate that the coefficient of information literacy on the degree of adoption of green production technologies by farmers with different endowment characteristics varies significantly. The promotion effect is more pronounced for small-scale farmers and farmers with a high share of agricultural income. (4) The interaction term between risk attitude and information literacy has a significant effect on farmers’ green production technology adoption degree. Based on these findings, the paper recommends that relevant institutions focus on enhancing farmers’ information literacy, strengthening the agricultural production guarantee system, and developing differentiated strategies for promoting green production technologies.

Suggested Citation

  • Yu Du & Hui Feng & Qingsong Zhang & Shaofeng Zheng, 2025. "Influence of Information Literacy on Farmers’ Green Production Technology Adoption Behavior: The Moderating Role of Risk Attitude," Agriculture, MDPI, vol. 15(7), pages 1-23, March.
    • Handle: RePEc:gam:jagris:v:15:y:2025:i:7:p:701-:d:1620868
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    References listed on IDEAS

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    Cited by:

    1. Xiyang Yin & Wanyi Li & Shuyu Tang & Yanjiao Li & Jianhua Zhao & Pengpeng Tian, 2025. "Pathways Through Which Digital Technology Use Facilitates Farmers’ Adoption of Green Agricultural Technologies: A Comprehensive Study Based on Grounded Theory and Empirical Testing," Sustainability, MDPI, vol. 17(20), pages 1-23, October.
    2. Wenqi Wang & Meng Zhang, 2025. "How Does Farmers’ Digital Literacy Affect Green Grain Production?," Agriculture, MDPI, vol. 15(14), pages 1-20, July.
    3. Ömer Keskin & Batuhan Medetoğlu & Yusuf Bahadır Kavas & Musa Gün, 2025. "Does Institutional Quality Shape Agricultural Credit Orientation? Evidence from D-8 Nations," Agriculture, MDPI, vol. 15(18), pages 1-27, September.
    4. Jiaxi Zhou & Guoxiong Zhao & Liuyang Yao, 2025. "Peer Effects and Rural Households’ Online Shopping Behavior: Evidence from China," Agriculture, MDPI, vol. 15(14), pages 1-19, July.

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