IDEAS home Printed from https://ideas.repec.org/a/gam/jagris/v13y2023i4p861-d1122553.html
   My bibliography  Save this article

Mind the Market Opportunity: Digital Energy Management Services for German Dairy Farmers

Author

Listed:
  • Theresa Theunissen

    (Agricultural System Engineering, Technical University of Munich, Duernast 10, 85354 Freising, Germany)

  • Julia Keller

    (Agricultural System Engineering, Technical University of Munich, Duernast 10, 85354 Freising, Germany)

  • Heinz Bernhardt

    (Agricultural System Engineering, Technical University of Munich, Duernast 10, 85354 Freising, Germany)

Abstract

The adoption of farm management information systems (FMIS) is on the rise at German dairy farms given their benefits in supporting and automating decision-making processes. However, the offering scope of FMIS for dairy farmers is limited, with digital services mostly focusing on animal-related data and overall economic insights. By contrast, digital energy management services (DEMS) are not yet established as an integral part of FMIS despite their expected positive contribution to a dairy farm’s ecological sustainability and profitability. Against this background, the aim of this study was to find out if there is a hitherto undetected market opportunity for FMIS providers offering DEMS to German dairy farmers. To achieve this aim, the as-is market offering was screened looking at seven pre-defined DEMS, and customer preferences were investigated based on online survey responses from 74 German dairy farmers. Results of the survey indicate a high relevance of DEMS, which especially applies for optimization-oriented energy data analyses. The market coverage of such digital services, on the other hand, is not yet adequate. Hence, for providers of FMIS, we see a promising market opportunity to expand their offering by starting to deploy selected DEMS to German dairy farmers.

Suggested Citation

  • Theresa Theunissen & Julia Keller & Heinz Bernhardt, 2023. "Mind the Market Opportunity: Digital Energy Management Services for German Dairy Farmers," Agriculture, MDPI, vol. 13(4), pages 1-13, April.
    • Handle: RePEc:gam:jagris:v:13:y:2023:i:4:p:861-:d:1122553
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2077-0472/13/4/861/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2077-0472/13/4/861/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Akila Wijerathna-Yapa & Ranjith Pathirana, 2022. "Sustainable Agro-Food Systems for Addressing Climate Change and Food Security," Agriculture, MDPI, vol. 12(10), pages 1-26, September.
    2. Philip Shine & John Upton & Paria Sefeedpari & Michael D. Murphy, 2020. "Energy Consumption on Dairy Farms: A Review of Monitoring, Prediction Modelling, and Analyses," Energies, MDPI, vol. 13(5), pages 1-25, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Maximilian Treiber & Theresa Theunissen & Simon Grebner & Jan Witting & Heinz Bernhardt, 2023. "How to Successfully Orchestrate Content for Digital Agriecosystems," Agriculture, MDPI, vol. 13(5), pages 1-11, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chrysanthos Maraveas & Eleni Simeonaki & Dimitrios Loukatos & Konstantinos G. Arvanitis & Thomas Bartzanas & Marianna I. Kotzabasaki, 2023. "Livestock Agriculture Greenhouse Gases for Electricity Production: Recent Developments and Future Perspectives," Energies, MDPI, vol. 16(9), pages 1-49, May.
    2. Luiz Clovis Belarmino & Margarita Navarro Pabsdorf & Antônio Domingos Padula, 2023. "Impacts of the COVID-19 Pandemic on the Production Costs and Competitiveness of the Brazilian Chicken Meat Chain," Economies, MDPI, vol. 11(9), pages 1-18, September.
    3. Abbate, Stefano & Centobelli, Piera & Cerchione, Roberto, 2023. "The digital and sustainable transition of the agri-food sector," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    4. Philip Shine & Michael D. Murphy & John Upton, 2020. "A Global Review of Monitoring, Modeling, and Analyses of Water Demand in Dairy Farming," Sustainability, MDPI, vol. 12(17), pages 1-20, September.
    5. Martin Höhendinger & Hans-Jürgen Krieg & Reinhard Dietrich & Stefan Rauscher & Jörn Stumpenhausen & Heinz Bernhardt, 2021. "Impacts of Divergent Moving Drives on Energy Efficiency and Performance of Various AMS in Operative Conditions," Agriculture, MDPI, vol. 11(9), pages 1-10, August.
    6. Dumiter Florin Cornel & Turcaș Florin Marius & Boiţă Marius, 2023. "Oil Shock Impact Upon Energy Companies Investment Portfolios. Trends and Evolutions in the Energy Consumption Sector," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 33(1), pages 1-27, March.
    7. Cox, Jordan & Belding, Scott & Lowder, Travis, 2022. "Application of a novel heat pump model for estimating economic viability and barriers of heat pumps in dairy applications in the United States," Applied Energy, Elsevier, vol. 310(C).
    8. Viktoria Mannheim & Judit Lovasné Avató, 2023. "Life-Cycle Assessments of Meat-Free and Meat-Containing Diets by Integrating Sustainability and Lean: Meat-Free Dishes Are Sustainable," Sustainability, MDPI, vol. 15(15), pages 1-24, August.
    9. Xinyi Du & Qi Wang & Yingying Zheng & Jinming Gui & Songhuai Du & Zhengxiang Shi, 2023. "Sustainable Planning Strategy of Dairy Farming in China Based on Carbon Emission from Direct Energy Consumption," Agriculture, MDPI, vol. 13(5), pages 1-15, April.
    10. Honorata Sierocka & Maciej Zajkowski & Grzegorz Hołdyński & Zbigniew Sołjan, 2023. "Characteristics of Electricity Consumption on the Example of Poultry Farming in Poland," Energies, MDPI, vol. 16(1), pages 1-17, January.
    11. Oratilwe Penwell Mokoena & Thembelihle Sam Ntuli & Tshepo Ramarumo & Solly Matshonisa Seeletse, 2023. "Sustainability of Rural Small-Scale Farmers Using a Thematic Content-Fed Analytic Hierarchy Process," Sustainability, MDPI, vol. 15(15), pages 1-22, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jagris:v:13:y:2023:i:4:p:861-:d:1122553. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.