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Grounded Theory—An Illustrative Application in the Portuguese Footwear Industry

Author

Listed:
  • Mónica Monteiro

    (Department of Economics and Management, Portucalense University & REMIT, 4200-072 Porto, Portugal)

  • Álvaro Rosa

    (Department of Marketing, Operations, and General Management, ISCTE-Lisbon University Institute, 1649-026 Lisbon, Portugal)

  • Adelaide Martins

    (Faculty of Economics, University of Porto, Center for Economics and Finance (CEF-UP), 4200-464 Porto, Portugal)

  • Shital Jayantilal

    (Department of Economics and Management, Portucalense University & REMIT, 4200-072 Porto, Portugal)

Abstract

Grounded theory is an inductive research methodology aiming at the construction of new concepts or new theories able to explain emerging phenomena. The objective of this paper is to provide insights on the usage of grounded theory in management research. We showcase how grounded theory can bring light to development modes of Portuguese small and medium-sized enterprises (SME) in the specific reality of the footwear industry, where a changing and unpredictable environment threatens constant loss of competitive advantage. An interpretive–epistemological research philosophy was adopted, and evidence was gathered through nine semi-structured interviews. Portugal is currently a reference in the international footwear market and the sustainability of the sector plays an important role in the Portuguese industrial structure. This study highlights how the method of grounded theory can add value to research by uncovering complex managerial realities and develop new questions and issues for theory building.

Suggested Citation

  • Mónica Monteiro & Álvaro Rosa & Adelaide Martins & Shital Jayantilal, 2023. "Grounded Theory—An Illustrative Application in the Portuguese Footwear Industry," Administrative Sciences, MDPI, vol. 13(2), pages 1-16, February.
    • Handle: RePEc:gam:jadmsc:v:13:y:2023:i:2:p:59-:d:1068016
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    References listed on IDEAS

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    1. Coreynen, Wim & Vanderstraeten, Johanna & van Witteloostuijn, Arjen & Cannaerts, Nele & Loots, Ellen & Slabbinck, Hendrik, 2020. "What drives product-service integration? An abductive study of decision-makers’ motives and value strategies," Journal of Business Research, Elsevier, vol. 117(C), pages 189-200.
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    3. Sotiros, Dimitrios & Rodrigues, Vasco & Silva, Maria Conceição, 2022. "Analysing the export potentials of the Portuguese footwear industry by data envelopment analysis," Omega, Elsevier, vol. 108(C).
    4. David J. Teece & Gary Pisano & Amy Shuen, 1997. "Dynamic capabilities and strategic management," Strategic Management Journal, Wiley Blackwell, vol. 18(7), pages 509-533, August.
    5. Dubois, Anna & Gadde, Lars-Erik, 2002. "Systematic combining: an abductive approach to case research," Journal of Business Research, Elsevier, vol. 55(7), pages 553-560, July.
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