IDEAS home Printed from https://ideas.repec.org/a/ejn/ejefjr/v4y2016i3p43-53.html

Investment In Anti-Counterfeit Label For Branded Firm -Take Maotai As An Example

Author

Listed:
  • Ran Wang

    (Georgia Institute of Technology, USA)

  • Weiwei Yang

    (Georgia Institute of Technology, USA)

Abstract

The paper examines the anti-fake investment for the branded product market. Through the analysis of the special branded market, the conditions for the sustainable naturalized anti-fake equilibrium and subsidized anti-fake equilibrium are given. The paper shows that when the profit loss with entry deterrence is small, naturalized anti-fake equilibrium exists. When profit loss is intermediate, subsidized equilibrium exists. However, when profit loss with entry deterrence is really large, it would be beneficial to the society to have some degree of fake product and antifake is harmful to the society.

Suggested Citation

  • Ran Wang & Weiwei Yang, 2016. "Investment In Anti-Counterfeit Label For Branded Firm -Take Maotai As An Example," Eurasian Journal of Economics and Finance, Eurasian Publications, vol. 4(3), pages 43-53.
    • Handle: RePEc:ejn:ejefjr:v:4:y:2016:i:3:p:43-53
    as

    Download full text from publisher

    File URL: https://eurasianpublications.com/wp-content/uploads/2021/02/EJEF-4.3.4.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Avinash Dixit, 1979. "A Model of Duopoly Suggesting a Theory of Entry Barriers," Bell Journal of Economics, The RAND Corporation, vol. 10(1), pages 20-32, Spring.
    2. Stefan Lutz, 1997. "Vertical product differentiation and entry deterrence," Journal of Economics, Springer, vol. 65(1), pages 79-102, February.
    3. Glenn Ellison & Sara Fisher Ellison, 2011. "Strategic Entry Deterrence and the Behavior of Pharmaceutical Incumbents Prior to Patent Expiration," American Economic Journal: Microeconomics, American Economic Association, vol. 3(1), pages 1-36, February.
    4. Robert C. Seamans, 2012. "Fighting City Hall: Entry Deterrence and Technology Upgrades in Cable TV Markets," Management Science, INFORMS, vol. 58(3), pages 461-475, March.
    5. Schmalensee, Richard, 1982. "Product Differentiation Advantages of Pioneering Brands," American Economic Review, American Economic Association, vol. 72(3), pages 349-365, June.
    6. Levent Kutlu & Ran Wang, 2018. "Estimation of cost efficiency without cost data," Journal of Productivity Analysis, Springer, vol. 49(2), pages 137-151, June.
    7. Ozge Turut & Elie Ofek, 2012. "Innovation Strategy and Entry Deterrence," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 21(3), pages 583-631, September.
    8. Rattaphon Wuthisatian, 2014. "Government Resource Subsidy and its Spillover Effects: Evidence from the Excessive Oil Consumption in China," Eurasian Journal of Economics and Finance, Eurasian Publications, vol. 2(1), pages 1-12.
    9. Shabtai Donnenfeld & Shlomo Weber, 1995. "Limit Qualities and Entry Deterrence," RAND Journal of Economics, The RAND Corporation, vol. 26(1), pages 113-130, Spring.
    10. Schmalensee, Richard, 1983. "Product Differentiation Advantages of Pioneering Brands: Errata," American Economic Review, American Economic Association, vol. 73(1), pages 250-250, March.
    11. Cahit Yilmaz & Ali Hakan Buyuklu, 2016. "Impacts of Corporate Governance on Firm Performance: Turkey Case with a Panel Data Analysis," Eurasian Journal of Economics and Finance, Eurasian Publications, vol. 4(1), pages 56-72.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Karaer, Özgen & Erhun, Feryal, 2015. "Quality and entry deterrence," European Journal of Operational Research, Elsevier, vol. 240(1), pages 292-303.
    2. Allen N. Berger & Astrid A. Dick, 2007. "Entry into Banking Markets and the Early‐Mover Advantage," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 39(4), pages 775-807, June.
    3. de Haas, Samuel & Herold, Daniel & Schäfer, Jan Thomas, 2022. "Entry deterrence due to brand proliferation: Empirical evidence from the German interurban bus industry," International Journal of Industrial Organization, Elsevier, vol. 83(C).
    4. Kyle Wilson & Mo Xiao & Peter F. Orazem, 2021. "Entry threat, entry delay, and Internet speed: The timing of the U.S. broadband rollout," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 30(1), pages 3-44, February.
    5. Jie Chen & John Rizzo, 2012. "Pricing dynamics and product quality: the case of antidepressant drugs," Empirical Economics, Springer, vol. 42(1), pages 279-300, February.
    6. Yong-Hwan Noh & Giancarlo Moschini, 2006. "Vertical Product Differentiation, Entry-Deterrence Strategies, and Entry Qualities," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 29(3), pages 227-252, November.
    7. Giovanni B. Ramello, 2006. "What'S In A Sign ? Trademark Law And Economic Theory," Journal of Economic Surveys, Wiley Blackwell, vol. 20(4), pages 547-565, September.
    8. José Manuel Ordoñez de Haro, 1993. "Efectos de la publicidad estratégica en una industria con productos diferenciados," Investigaciones Economicas, Fundación SEPI, vol. 17(3), pages 527-549, September.
    9. repec:ags:aaea22:343858 is not listed on IDEAS
    10. Yuxin Chen & Ozge Turut, 2018. "Entry deterrence/accommodation with imperfect strategic thinking capability," Quantitative Marketing and Economics (QME), Springer, vol. 16(2), pages 175-207, June.
    11. Gil, Ricard & Kim, Myongjin, 2021. "Does competition increase quality? Evidence from the US airline industry," International Journal of Industrial Organization, Elsevier, vol. 77(C).
    12. Farasat A.S. Bokhari & Weijie Yan, 2020. "Product line extensions under the threat of entry: evidence from the UK pharmaceuticals market," Working Paper series, University of East Anglia, Centre for Competition Policy (CCP) 2020-04, Centre for Competition Policy, University of East Anglia, Norwich, UK..
    13. Morifumi Hirao, 2025. "Incumbent Repositioning Against Entry in a Vertically Differentiated Market," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 67(2), pages 161-189, August.
    14. Sakakibara, Mariko, 1997. "Evaluating government-sponsored R&D consortia in Japan: who benefits and how?," Research Policy, Elsevier, vol. 26(4-5), pages 447-473, December.
    15. Pedro M. Gardete & Liang Guo, 2021. "Prepurchase Information Acquisition and Credible Advertising," Management Science, INFORMS, vol. 67(3), pages 1696-1717, March.
    16. Laura Birg, 2015. "Externalities of National Pharmaceutical Policy when Markets are Integrated through Parallel Trade," Review of International Economics, Wiley Blackwell, vol. 23(3), pages 558-574, August.
    17. Crass, Dirk & Schwiebacher, Franz, 2013. "Do trademarks diminish the substitutability of products in innovative knowledge-intensive services?," ZEW Discussion Papers 13-061, ZEW - Leibniz Centre for European Economic Research.
    18. Giuliano Masiero & Hugh Gravelle, 2000. "Quality incentives under a capitation regime: the role of patient expectations," Departmental Working Papers 2000-07, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
    19. BOYER, Marcel & MOREAUX, Michel & MAHENC, Philippe, 1995. "Entry Blockading Locations," Cahiers de recherche 9555, Universite de Montreal, Departement de sciences economiques.
    20. Raff, Horst & Kim, Young-Han, 1999. "Optimal export policy in the presence of informational barriers to entry and imperfect competition," Journal of International Economics, Elsevier, vol. 49(1), pages 99-123, October.
    21. Cesaltina Pacheco Pires & Margarida Catalão‐Lopes, 2020. "Does asymmetric information always help entry deterrence? Can it increase welfare?," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 29(3), pages 686-705, July.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ejn:ejefjr:v:4:y:2016:i:3:p:43-53. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Esra Barakli (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.