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Motivations and risks in international licensing: a review and implications for licensing to transitional and emerging economies

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  • Mottner, Sandra
  • Johnson, James P.

Abstract

In the light of changes in technology and today's global business environment, recent contributions in the literature regarding international licensing, particularly the reasons, risks, and management of licensing are reviewed. The main reasons that firms choose licensing over other methods of international market entry are examined, and the risks associated with licensing are synthesized and updated, along with perspectives on managing those risks. Finally, areas are suggested for further inquiry that may help to enrich this field of study. Throughout, particular attention is paid to the issues of international licensing that affect emerging and transitional economies, particularly from the perspective of small firms.

Suggested Citation

  • Mottner, Sandra & Johnson, James P., 2000. "Motivations and risks in international licensing: a review and implications for licensing to transitional and emerging economies," Journal of World Business, Elsevier, vol. 35(2), pages 171-188, July.
    • Handle: RePEc:eee:worbus:v:35:y:2000:i:2:p:171-188
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    2. Kuang-Cheng Andy Wang & Ching-Chih Tseng & Wen-Jung Liang, 2016. "Patent Licensing in the Presence of Trade Barriers," The Japanese Economic Review, Japanese Economic Association, vol. 67(3), pages 329-347, September.
    3. Aleksandra Gregorič & Larissa Rabbiosi & Grazia D. Santangelo, 2021. "Diaspora ownership and international technology licensing by emerging market firms," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(4), pages 671-691, June.
    4. Kuang-Cheng Andy Wang & Ching-Chih Tseng & Wen-Jung Liang, 2016. "Patent Licensing in the Presence of Trade Barriers," The Japanese Economic Review, Springer, vol. 67(3), pages 329-347, September.
    5. Jiyun Cao & Arijit Mukherjee, 2017. "Market Power of the Input Supplier, Technology Transfer and Consumer Welfare," Manchester School, University of Manchester, vol. 85(4), pages 430-449, July.
    6. Aleksandra Gregorič & Larissa Rabbiosi & Grazia D. Santangelo, 0. "Diaspora ownership and international technology licensing by emerging market firms," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 0, pages 1-21.
    7. Jun Na & Yao Sun, 2016. "How do Multinationals Exploit Technologies in the Global Market?," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 13(03), pages 1-29, June.
    8. Kuang-Cheng Andy Wang & Yi-Jie Wang & Wen-Jung Liang & Chao-Cheng Mai, 2017. "Optimal licensing with equity," Papers in Regional Science, Wiley Blackwell, vol. 96, pages 207-220, March.
    9. Yang, Deli, 2005. "Culture matters to multinationals' intellectual property businesses," Journal of World Business, Elsevier, vol. 40(3), pages 281-301, August.
    10. Marshall S. Jiang & Preet S. Aulakh & Yigang Pan, 2007. "The nature and determinants of exclusivity rights in international technology licensing," Management International Review, Springer, vol. 47(6), pages 869-893, December.
    11. Preet S Aulakh & Marshall S Jiang & Yigang Pan, 2010. "International technology licensing: Monopoly rents, transaction costs and exclusive rights," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 41(4), pages 587-605, May.
    12. Uusitalo, Olavi & Grønhaug, Kjell, 2012. "Service-dominant logic and licensing in international B2B markets," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 5(4), pages 265-284.
    13. Suma Athreye & Yong Yang, 2011. "Disembodied Knowledge Flows in the World Economy," WIPO Economic Research Working Papers 03, World Intellectual Property Organization - Economics and Statistics Division, revised Dec 2011.
    14. Keith D. Brouthers & Liang Chen & Sali Li & Noman Shaheer, 2022. "Charting new courses to enter foreign markets: Conceptualization, theoretical framework, and research directions on non-traditional entry modes," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(9), pages 2088-2115, December.
    15. Lichtenthaler, Ulrich, 2009. "Product business, foreign direct investment, and licensing: Examining their relationships in international technology exploitation," Journal of World Business, Elsevier, vol. 44(4), pages 407-420, October.

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