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Modelling user perception of taxi service quality

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  • Alonso, Borja
  • Barreda, Rosa
  • dell’Olio, Luigi
  • Ibeas, Angel

Abstract

This article presents a research study on modelling taxi user perceived quality. Following a thorough review of the available international literature, relevant variables are individualised using focus groups of taxi users, and a satisfaction survey is designed. The resulting data are used to estimate two types of ordered probit models, which consider systematic and random variations in taste: on the one hand, a model that provides attributes and their influence on the perceived quality of taxi service when no previous information about the system is available and, on the other hand, a model that considers their changed perception after being informed about the attributes that could affect the system's perceived quality. The results mention the attributes that the users normally value and those that they would value after being asked to reflect on them.

Suggested Citation

  • Alonso, Borja & Barreda, Rosa & dell’Olio, Luigi & Ibeas, Angel, 2018. "Modelling user perception of taxi service quality," Transport Policy, Elsevier, vol. 63(C), pages 157-164.
    • Handle: RePEc:eee:trapol:v:63:y:2018:i:c:p:157-164
    DOI: 10.1016/j.tranpol.2017.12.011
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