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Selling sustainable mobility: The reporting of the Manchester Transport Innovation Fund bid in UK media

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  • Vigar, Geoff
  • Shaw, Andrew
  • Swann, Richard

Abstract

This paper examines how complex transport projects are reported in the media using the Transport Innovation Fund bid for Greater Manchester as a case study. It demonstrates how projects are simplified and distorted in the media in a systematic way. Such distortion is explained by a scheme's perceived newsworthiness, its complexity and the contemporary nature of news media production. The paper has implications for future research in this area and the implementation of sustainable transport policy. It urges transport professionals to both better understand, and engage directly with, the media if they are to maximise the benefits of efforts to shape travel behaviour.

Suggested Citation

  • Vigar, Geoff & Shaw, Andrew & Swann, Richard, 2011. "Selling sustainable mobility: The reporting of the Manchester Transport Innovation Fund bid in UK media," Transport Policy, Elsevier, vol. 18(2), pages 468-479, March.
    • Handle: RePEc:eee:trapol:v:18:y:2011:i:2:p:468-479
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    Cited by:

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    2. Sørensen, Claus Hedegaard & Isaksson, Karolina & Macmillen, James & Åkerman, Jonas & Kressler, Florian, 2014. "Strategies to manage barriers in policy formation and implementation of road pricing packages," Transportation Research Part A: Policy and Practice, Elsevier, vol. 60(C), pages 40-52.
    3. Casas, Irene & Delmelle, Elizabeth C., 2014. "Identifying dimensions of exclusion from a BRT system in a developing country: a content analysis approach," Journal of Transport Geography, Elsevier, vol. 39(C), pages 228-237.
    4. Ardıç, Özgül & Annema, Jan Anne & van Wee, Bert, 2013. "Has the Dutch news media acted as a policy actor in the road pricing policy debate?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 57(C), pages 47-63.
    5. Ardıç, Özgül & Annema, Jan Anne & van Wee, Bert, 2015. "The reciprocal relationship between policy debate and media coverage: The case of road pricing policy in the Netherlands," Transportation Research Part A: Policy and Practice, Elsevier, vol. 78(C), pages 384-399.
    6. Marsden, Greg & Groer, Stefan, 2016. "Do institutional structures matter? A comparative analysis of urban carbon management policies in the UK and Germany," Journal of Transport Geography, Elsevier, vol. 51(C), pages 170-179.
    7. Oviedo Hernandez, Daniel & Titheridge, Helena, 2016. "Mobilities of the periphery: Informality, access and social exclusion in the urban fringe in Colombia," Journal of Transport Geography, Elsevier, vol. 55(C), pages 152-164.
    8. Matthew Palm & Susan Handy, 2018. "Sustainable transportation at the ballot box: a disaggregate analysis of the relative importance of user travel mode, attitudes and self-interest," Transportation, Springer, vol. 45(1), pages 121-141, January.
    9. Nygrén, Nina A. & Lyytimäki, Jari & Tapio, Petri, 2012. "A small step toward environmentally sustainable transport? The media debate over the Finnish carbon dioxide-based car tax reform," Transport Policy, Elsevier, vol. 24(C), pages 159-167.

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