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Lifestyle entrepreneurs and their identity construction: A study of the tourism industry

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  • Bredvold, Randi
  • Skålén, Per

Abstract

The present study takes issue with the uniform conceptualization of lifestyle entrepreneurs in previous research by drawing on identity theory and life-story interviews with lifestyle entrepreneurs in Norway. This article aims to show how lifestyle entrepreneurs create their entrepreneurial identity and how this identity informs both their entrepreneurial actions in different ways and how they manage the enterprise. On the basis of a narrative understanding of identity this article differentiates between two dimensions of identity construction: (1) socially and culturally embedded versus independent, and (2) flexible versus stable. The main contribution of this study is that embedded or independent and also flexible or stable identity constructions dominate the identity-construction process for individual lifestyle entrepreneurs. On the basis of the latter this article reports four narrative types of lifestyle-entrepreneur identity construction: (1) the modern, (2) the loyal, (3) the freedom-seeking, (4) and the post-modern lifestyle entrepreneur.

Suggested Citation

  • Bredvold, Randi & Skålén, Per, 2016. "Lifestyle entrepreneurs and their identity construction: A study of the tourism industry," Tourism Management, Elsevier, vol. 56(C), pages 96-105.
  • Handle: RePEc:eee:touman:v:56:y:2016:i:c:p:96-105
    DOI: 10.1016/j.tourman.2016.03.023
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    References listed on IDEAS

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    Cited by:

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    2. Tuğberk Kaya & Burak Erkut & Nadine Thierbach, 2019. "Entrepreneurial Intentions of Business and Economics Students in Germany and Cyprus: A Cross-Cultural Comparison," Sustainability, MDPI, vol. 11(5), pages 1-18, March.
    3. Stephen Dobson & Pete McLuskie, 2020. "Performative entrepreneurship: identity, behaviour and place in adventure sports Enterprise," International Entrepreneurship and Management Journal, Springer, vol. 16(3), pages 879-895, September.
    4. Brunella Arru & Roberto Furesi & Fabio A. Madau & Pietro Pulina, 2021. "Economic performance of agritourism: an analysis of farms located in a less favoured area in Italy," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 9(1), pages 1-21, December.
    5. Laura Wallis & Andreas Walmsley & Emily Beaumont & Carole Sutton, 2020. "‘Just want to surf, make boards and party’: how do we identify lifestyle entrepreneurs within the lifestyle sports industry?," International Entrepreneurship and Management Journal, Springer, vol. 16(3), pages 917-934, September.
    6. Saša Zupan Korže & Sonja Sibila Lebe, 2017. "Types of Entrepreneurs in Small Hotels in Slovenia," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 10(2), pages 129-140.
    7. Ika Indrawaty Hamzah & Farouk Djermani & Idris M. Ben Omran, 2021. "A Review of resilience effects of single mother entrepreneurs and lifestyle," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(3), pages 264-271, March.
    8. Rita Klapper & Paul Upham & Kalevi Kurronen, 2018. "Social Capital, Resource Constraints and Low Growth Communities: Lifestyle Entrepreneurs in Nicaragua," Sustainability, MDPI, vol. 10(10), pages 1-15, October.
    9. Ali Keyvanfar & Arezou Shafaghat & Sapura Mohamad & Mu’azu Mohammed Abdullahi & Hamidah Ahmad & Nurul Hidayah Mohd Derus & Majid Khorami, 2018. "A Sustainable Historic Waterfront Revitalization Decision Support Tool for Attracting Tourists," Sustainability, MDPI, vol. 10(2), pages 1-23, January.
    10. Álvaro Dias & Graça M. Silva, 2021. "Willingness to Stay of Tourism Lifestyle Entrepreneurs: A Configurational Perspective," Sustainability, MDPI, vol. 13(24), pages 1-16, December.
    11. Stephen Dobson & Pete McLuskie, 0. "Performative entrepreneurship: identity, behaviour and place in adventure sports Enterprise," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-17.

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