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Validating a customer well-being index related to natural wildlife tourism

Author

Listed:
  • Lee, Dong-Jin
  • Kruger, Stefan
  • Whang, Mee-Jin
  • Uysal, Muzaffer
  • Sirgy, M. Joseph

Abstract

This study reports an attempt to validate a customer well-being (CWB) index related to natural wildlife tourism. It was hypothesized that the CWB index related to wildlife tourism has a positive influence on travel outcomes (length of stay, number of visits, and total expenses), mediated by perceived value and customer loyalty. These hypotheses were tested using four waves of surveys of customers (overnight visitors) intercepted at the park in a two-year period. The survey data provided support for the hypotheses, which, in turn, lend validation support to the CWB index. Managerial implications of the customer well-being index are also discussed.

Suggested Citation

  • Lee, Dong-Jin & Kruger, Stefan & Whang, Mee-Jin & Uysal, Muzaffer & Sirgy, M. Joseph, 2014. "Validating a customer well-being index related to natural wildlife tourism," Tourism Management, Elsevier, vol. 45(C), pages 171-180.
    • Handle: RePEc:eee:touman:v:45:y:2014:i:c:p:171-180
    DOI: 10.1016/j.tourman.2014.04.002
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    References listed on IDEAS

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    Cited by:

    1. Yan, Bing-Jin & Zhang, Jie & Zhang, Hong-Lei & Lu, Shao-Jing & Guo, Yong-Rui, 2016. "Investigating the motivation–experience relationship in a dark tourism space: A case study of the Beichuan earthquake relics, China," Tourism Management, Elsevier, vol. 53(C), pages 108-121.
    2. Ohe, Yasuo & Ikei, Harumi & Song, Chorong & Miyazaki, Yoshifumi, 2017. "Evaluating the relaxation effects of emerging forest-therapy tourism: A multidisciplinary approach," Tourism Management, Elsevier, vol. 62(C), pages 322-334.
    3. Uysal, Muzaffer & Sirgy, M. Joseph, 2019. "Quality-of-life indicators as performance measures," Annals of Tourism Research, Elsevier, vol. 76(C), pages 291-300.
    4. Nadja Damij & Zoran Levnajić & Vesna Rejec Skrt & Jana Suklan, 2015. "What Motivates Us for Work? Intricate Web of Factors beyond Money and Prestige," PLOS ONE, Public Library of Science, vol. 10(7), pages 1-13, July.

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