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Validating a customer well-being index related to natural wildlife tourism

Author

Listed:
  • Lee, Dong-Jin
  • Kruger, Stefan
  • Whang, Mee-Jin
  • Uysal, Muzaffer
  • Sirgy, M. Joseph

Abstract

This study reports an attempt to validate a customer well-being (CWB) index related to natural wildlife tourism. It was hypothesized that the CWB index related to wildlife tourism has a positive influence on travel outcomes (length of stay, number of visits, and total expenses), mediated by perceived value and customer loyalty. These hypotheses were tested using four waves of surveys of customers (overnight visitors) intercepted at the park in a two-year period. The survey data provided support for the hypotheses, which, in turn, lend validation support to the CWB index. Managerial implications of the customer well-being index are also discussed.

Suggested Citation

  • Lee, Dong-Jin & Kruger, Stefan & Whang, Mee-Jin & Uysal, Muzaffer & Sirgy, M. Joseph, 2014. "Validating a customer well-being index related to natural wildlife tourism," Tourism Management, Elsevier, vol. 45(C), pages 171-180.
    • Handle: RePEc:eee:touman:v:45:y:2014:i:c:p:171-180
    DOI: 10.1016/j.tourman.2014.04.002
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    References listed on IDEAS

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    1. M. Sirgy & Robin Widgery & Dong-Jin Lee & Grace Yu, 2010. "Developing a Measure of Community Well-Being Based on Perceptions of Impact in Various Life Domains," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 96(2), pages 295-311, April.
    2. Wunder, Sven, 2000. "Ecotourism and economic incentives -- an empirical approach," Ecological Economics, Elsevier, vol. 32(3), pages 465-479, March.
    3. Pei-Yu (Sharon) Chen & Lorin M. Hitt, 2002. "Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry," Information Systems Research, INFORMS, vol. 13(3), pages 255-274, September.
    4. Yuksel, Atila & Yuksel, Fisun & Bilim, Yasin, 2010. "Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty," Tourism Management, Elsevier, vol. 31(2), pages 274-284.
    5. Stefan Kruger & Cindy Rootenberg & Suria Ellis, 2013. "Examining the Influence of the Wine Festival Experience on Tourists’ Quality of Life," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 111(2), pages 435-452, April.
    6. Andreas Eggert & Wolfgang Ulaga, 2002. "Customer perceived value: a substitute for satisfaction in business markets?," Post-Print hal-00484980, HAL.
    7. M. Sirgy & Dong-Jin Lee & Frank Kressmann, 2006. "A Need-Based Measure of Consumer Well Being (CWB) in Relation to Personal Transportation: Nomological Validation," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 79(2), pages 337-367, November.
    8. Chaminuka, P. & Groeneveld, R.A. & Selomane, A.O. & van Ierland, E.C., 2012. "Tourist preferences for ecotourism in rural communities adjacent to Kruger National Park: A choice experiment approach," Tourism Management, Elsevier, vol. 33(1), pages 168-176.
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    Cited by:

    1. Yan, Bing-Jin & Zhang, Jie & Zhang, Hong-Lei & Lu, Shao-Jing & Guo, Yong-Rui, 2016. "Investigating the motivation–experience relationship in a dark tourism space: A case study of the Beichuan earthquake relics, China," Tourism Management, Elsevier, vol. 53(C), pages 108-121.
    2. Uysal, Muzaffer & Sirgy, M. Joseph, 2019. "Quality-of-life indicators as performance measures," Annals of Tourism Research, Elsevier, vol. 76(C), pages 291-300.
    3. Nadja Damij & Zoran Levnajić & Vesna Rejec Skrt & Jana Suklan, 2015. "What Motivates Us for Work? Intricate Web of Factors beyond Money and Prestige," PLOS ONE, Public Library of Science, vol. 10(7), pages 1-13, July.
    4. Ohe, Yasuo & Ikei, Harumi & Song, Chorong & Miyazaki, Yoshifumi, 2017. "Evaluating the relaxation effects of emerging forest-therapy tourism: A multidisciplinary approach," Tourism Management, Elsevier, vol. 62(C), pages 322-334.

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