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Chinese model for mass adventure tourism

Author

Listed:
  • Buckley, Ralf
  • McDonald, Kristen
  • Duan, Lian
  • Sun, Lin
  • Chen, Lan Xue

Abstract

China has evolved a new domestic model for river-based adventure tourism, a form of passive mass tourism characterised by short trips, in small unguided rafts without paddles, on heavily modified watercourses with exclusive control of access, receiving up to 10,000 clients per site per day. This is very different to international models, which expect much greater individual involvement and responsibility for safety. Client satisfaction is moderate and repeat business low, but the Chinese domestic model nonetheless generates a billion-dollar annual turnover nationwide, with participation to date by around one quarter of China's 18–35 year-olds. This domestic model shapes the expectations of Chinese tourists travelling overseas, with implications for practical safety and satisfaction, and theoretical tests of culture-linked expectation disconfirmation.

Suggested Citation

  • Buckley, Ralf & McDonald, Kristen & Duan, Lian & Sun, Lin & Chen, Lan Xue, 2014. "Chinese model for mass adventure tourism," Tourism Management, Elsevier, vol. 44(C), pages 5-13.
    • Handle: RePEc:eee:touman:v:44:y:2014:i:c:p:5-13
    DOI: 10.1016/j.tourman.2014.01.021
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    References listed on IDEAS

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    1. Arnould, Eric J & Price, Linda L, 1993. "River Magic: Extraordinary Experience and the Extended Service Encounter," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(1), pages 24-45, June.
    2. Buckley, Ralf, 2012. "Rush as a key motivation in skilled adventure tourism: Resolving the risk recreation paradox," Tourism Management, Elsevier, vol. 33(4), pages 961-970.
    3. Carnicelli-Filho, Sandro & Schwartz, Gisele Maria & Tahara, Alexander Klein, 2010. "Fear and adventure tourism in Brazil," Tourism Management, Elsevier, vol. 31(6), pages 953-956.
    4. Houge Mackenzie, Susan & Kerr, John H., 2013. "Stress and emotions at work: An adventure tourism guide's experiences," Tourism Management, Elsevier, vol. 36(C), pages 3-14.
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