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Effects of in-flight ambience and space/function on air travelers' decision to select a low-cost airline

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  • Han, Heesup

Abstract

Few studies have been conducted of whether in-flight cabin and in-flight attributes influence air travelers' selection of a low-cost airline. This study developed an integrative model to investigate relationships between ambient conditions, space/function, cognitive and affective evaluations, satisfaction, and behavioral intentions. The relative importance of ambience and space/function in forming intentions, and a mediating impact of cognitive and affective evaluations and passenger satisfaction, were also examined. A survey was conducted on international low-cost airlines while in-flight. Overall, findings derived from a structural model indicated that air quality, temperature, layout, and equipment/amenities significantly induce favorable cognitive and affective evaluations and satisfaction, thereby influencing passengers' positive behavioral intentions. Additionally, mediating impacts of some variables were found. The findings offer meaningful implications for marketing researchers and practitioners in the low-cost airline industry.

Suggested Citation

  • Han, Heesup, 2013. "Effects of in-flight ambience and space/function on air travelers' decision to select a low-cost airline," Tourism Management, Elsevier, vol. 37(C), pages 125-135.
    • Handle: RePEc:eee:touman:v:37:y:2013:i:c:p:125-135
    DOI: 10.1016/j.tourman.2013.01.008
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    Cited by:

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    2. Heesup Han & Linda Heejung Lho & Antonio Ariza-Montes & Kyung-Sik Lee & Hyungshin Baek & Luis Araya-Castillo, 2020. "Do Ambient Conditions (Air Quality, Noise Level and Temperature) and Image Congruity Matter for Boosting Customer Approach Behaviors in the FSC Sector?," Sustainability, MDPI, vol. 12(24), pages 1-14, December.
    3. Shin, Jin-ho & Lyu, Seong Ok, 2019. "Using a discrete choice experiment to estimate spectators’ willingness to pay for professional baseball park sportscape," Sport Management Review, Elsevier, vol. 22(4), pages 502-512.
    4. Massoud Moslehpour & Wing-Keung Wong & Yi Hsin Lin & Thi Huyen Nguyen, 2018. "Top purchase intention priorities of Vietnamese low cost carrier passengers: expectations and satisfaction," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 8(4), pages 371-389, December.
    5. Dissakoon Chonsalasin & Sajjakaj Jomnonkwao & Vatanavongs Ratanavaraha, 2020. "Key Determinants of Airline Loyalty Modeling in Thailand," Sustainability, MDPI, vol. 12(10), pages 1-17, May.
    6. Nargis Dewan & Gwi-Gon Kim, 2020. "Foreign Tourist Attitudes And Visit Intentions For Mountaineering Tourism In Pakistan," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(2), pages 173-186.
    7. Atalay, Kumru Didem & Atalay, Buket & Isin, Feride Bahar, 2019. "FIPIA with information entropy: A new hybrid method to assess airline service quality," Journal of Air Transport Management, Elsevier, vol. 76(C), pages 67-77.
    8. Park, Kyuseon & Park, Jin-Woo, 2018. "The effects of the servicescape of airport transfer amenities on the behavioral intentions of transfer passengers: A case study on Incheon International Airport," Journal of Air Transport Management, Elsevier, vol. 72(C), pages 68-76.
    9. Medina-Muñoz, Diego Ramón & Medina-Muñoz, Rita Dolores & Suárez-Cabrera, Miguel à ngel, 2018. "Determining important attributes for assessing the attractiveness of airlines," Journal of Air Transport Management, Elsevier, vol. 70(C), pages 45-56.
    10. Han, Heesup & Yu, Jongsik & Kim, Wansoo, 2019. "An electric airplane: Assessing the effect of travelers' perceived risk, attitude, and new product knowledge," Journal of Air Transport Management, Elsevier, vol. 78(C), pages 33-42.
    11. Ali, Faizan & Kim, Woo Gon & Ryu, Kisang, 2016. "The effect of physical environment on passenger delight and satisfaction: Moderating effect of national identity," Tourism Management, Elsevier, vol. 57(C), pages 213-224.
    12. de Oña, Juan, 2021. "Understanding the mediator role of satisfaction in public transport: A cross-country analysis," Transport Policy, Elsevier, vol. 100(C), pages 129-149.
    13. Ki-Han Song & Solsaem Choi, 2020. "A Study on the Behavioral Change of Passengers on Sustainable Air Transport after COVID-19," Sustainability, MDPI, vol. 12(21), pages 1-18, November.
    14. Heesup Han & Amr Al-Ansi & Xiaoting Chi & Hyungshin Baek & Kyung-Sik Lee, 2020. "Impact of Environmental CSR, Service Quality, Emotional Attachment, and Price Perception on Word-of-Mouth for Full-Service Airlines," Sustainability, MDPI, vol. 12(10), pages 1-17, May.
    15. Prentice, Catherine & Correia Loureiro, Sandra Maria, 2017. "An asymmetrical approach to understanding configurations of customer loyalty in the airline industry," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 96-107.
    16. Dalal abdel hady & Sabrina refaat & Ghadeer el-mawardy, 2016. "The Impact Of Low-Cost Carriers In The Middle East Aviation Market – With An Application On Air Arabia," Tourism Research Institute, Journal of Tourism Research, vol. 14(1), pages 83-100, October.
    17. Liu, Chih-Hsing Sam & Lee, Tingko, 2016. "Service quality and price perception of service: Influence on word-of-mouth and revisit intention," Journal of Air Transport Management, Elsevier, vol. 52(C), pages 42-54.
    18. Anna Mazurek-Kusiak & Joanna Hawlena & Agata Kobylka, 2019. "Model of Polish Market of Passenger Air Services in the Conditions of EU Standards," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 417-427.
    19. Messner, Wolfgang, 2016. "The impact of an aircraft's service environment on perceptions of in-flight food quality," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 123-130.
    20. Papatheodorou, Andreas, 2021. "A review of research into air transport and tourism," Annals of Tourism Research, Elsevier, vol. 87(C).

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