IDEAS home Printed from https://ideas.repec.org/a/eee/touman/v33y2012i1p188-194.html
   My bibliography  Save this article

Tourism life cycle and sustainability analysis: Profit-focused strategies for mature destinations

Author

Listed:
  • Kozak, Metin
  • Martin, Drew

Abstract

Tourist destinations tend to follow similar development patterns. Eventually, all destinations enter the market maturity stage leading to a decline in visitors. To prevent visitor decline, tourism managers and policy makers try to reposition their destinations appealing to more tourist segments. A multi-segment strategy is expensive and may create a fuzzy destination image, further accelerating the decline. An alternative strategy extends Zeithaml, Rust, and Lemon’s (2001) customer pyramid theory. This paper applies customer pyramid theory to Turkey’s tourism industry. Precise targeting of the most loyal visitors (Platinum tourists) creates a less costly and more focused marketing strategy leading to a sustainable tourism industry. Loyal Platinum tourists tend to be less price sensitive than other visitors. The discussion includes strategies to convert Gold and Iron category tourists to Platinum providing additional growth opportunities.

Suggested Citation

  • Kozak, Metin & Martin, Drew, 2012. "Tourism life cycle and sustainability analysis: Profit-focused strategies for mature destinations," Tourism Management, Elsevier, vol. 33(1), pages 188-194.
    • Handle: RePEc:eee:touman:v:33:y:2012:i:1:p:188-194
    DOI: 10.1016/j.tourman.2011.03.001
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0261517711000653
    Download Restriction: no
    File URL: https://libkey.io/10.1016/j.tourman.2011.03.001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Polli, Rolando & Cook, Victor, 1969. "Validity of the Product Life Cycle," The Journal of Business, University of Chicago Press, vol. 42(4), pages 385-400, October.
    2. Yvonne Guerrier & Amel S. Adib, 2000. "`No, We Don't Provide that Service': The Harassment of Hotel Employees by Customers," Work, Employment & Society, British Sociological Association, vol. 14(4), pages 689-705, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Patrick Odhiambo HAYOMBE & Stephen Gaya AGONG’ & Maria NYSTROM & Lena MOSSBERG & Bjorn MALBERT & Fredrick ODEDE, 2012. "Upscaling ecotourism in Kisumu city and its environs: Local community perspective Authors," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 2(7), pages 158-174, December.
    2. Gore, Surabhi & Borde, Nilesh & Desai, Purva Hegde & George, Babu, 2022. "A Structured Literature Review of the Tourism Area Life Cycle Concept," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 10(1), pages 1-20.
    3. den Hoed, Wilbert & Russo, Antonio Paolo, 2017. "Professional travellers and tourist practices," Annals of Tourism Research, Elsevier, vol. 63(C), pages 60-72.
    4. António Almeida & Brian Garrod, 2017. "Insights from analysing tourist expenditure using quantile regression," Tourism Economics, , vol. 23(5), pages 1138-1145, August.
    5. Patrick Odhiambo HAYOMBE & Stephen Gaya AGONG’ & Maria NYSTROM & Lena MOSSBERG & Bjorn MALBERT & Fredrick ODEDE, 2012. "Upscaling ecotourism in Kisumu city and its environs: Local community perspective Authors," International Journal of Business and Social Research, LAR Center Press, vol. 2(7), pages 158-174, December.
    6. Tang, Chengcai & Zhong, Linsheng & Ng, Pin, 2017. "Factors that Influence the Tourism Industry's Carbon Emissions: a Tourism Area Life Cycle Model Perspective," Energy Policy, Elsevier, vol. 109(C), pages 704-718.
    7. Gurel Cetin & Zaid Alrawadieh & Mithat Zeki Dincer & Fusun Istanbullu Dincer & Dimitri Ioannides, 2017. "Willingness to Pay for Tourist Tax in Destinations: Empirical Evidence from Istanbul," Economies, MDPI, vol. 5(2), pages 1-15, June.
    8. Kulrisa Srisangkaew, 2017. "Advanced Destination Marketing Strategy for Chanthaburi Province,Thailand," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 2(1), pages 77-84.
    9. Ying Teng & Zhenzhong Ma & Lei Jing, 2021. "Explore the World Responsibly: The Antecedents of Ethical Tourism Behaviors in China," Sustainability, MDPI, vol. 13(9), pages 1-17, April.
    10. Stylos, Nikolaos & Bellou, Victoria & Andronikidis, Andreas & Vassiliadis, Chris A., 2017. "Linking the dots among destination images, place attachment, and revisit intentions: A study among British and Russian tourists," Tourism Management, Elsevier, vol. 60(C), pages 15-29.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Oscar Gutiérrez & Francisco Ruiz-Aliseda, 2011. "Real options with unknown-date events," Annals of Finance, Springer, vol. 7(2), pages 171-198, May.
    2. Qin, Ruwen & Nembhard, David A., 2012. "Demand modeling of stochastic product diffusion over the life cycle," International Journal of Production Economics, Elsevier, vol. 137(2), pages 201-210.
    3. Wong, Hiu-Kan & Ellis, Paul D., 2007. "Is market orientation affected by the product life cycle?," Journal of World Business, Elsevier, vol. 42(2), pages 145-156, June.
    4. Ajit Dasgupta & Natteri Siddharthan, 1985. "Industrial Distribution of Indian Exports and Joint Ventures Abroad," Development and Change, International Institute of Social Studies, vol. 16(1), pages 159-174, January.
    5. Laura K. Brunner & Maryanne Dever, 2014. "Work, Bodies and Boundaries: Talking Sexual Harassment in the New Economy," Gender, Work and Organization, Wiley Blackwell, vol. 21(5), pages 459-471, September.
    6. Guo, Xuezhen, 2014. "A novel Bass-type model for product life cycle quantification using aggregate market data," International Journal of Production Economics, Elsevier, vol. 158(C), pages 208-216.
    7. Kislev, Mickey M. & Kislev, Shira, 2020. "The Market Trajectory of a Radically New Product: E-Cigarettes," MPRA Paper 104425, University Library of Munich, Germany.
    8. Barry L. Bayus, 1998. "An Analysis of Product Lifetimes in a Technologically Dynamic Industry," Management Science, INFORMS, vol. 44(6), pages 763-775, June.
    9. Seo Eunji & Inoue Yuki, 2023. "Sales effect of a software product series’ length in Japan," Management & Marketing, Sciendo, vol. 18(3), pages 251-269, September.
    10. Haim Mendelson & Ravindran R. Pillai, 1999. "Industry Clockspeed: Measurement and Operational Implications," Manufacturing & Service Operations Management, INFORMS, vol. 1(1), pages 1-20.
    11. Ayres, Robert U., 2004. "On the life cycle metaphor: where ecology and economics diverge," Ecological Economics, Elsevier, vol. 48(4), pages 425-438, April.
    12. Giuseppe Volpato & Andrea Stocchetti, 2008. "Managing product life cycle in the auto industry: evaluating carmakers effectiveness," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 8(1), pages 22-41.
    13. El Saadany, Ahmed M.A. & Jaber, Mohamad Y., 2011. "A production/remanufacture model with returns' subassemblies managed differently," International Journal of Production Economics, Elsevier, vol. 133(1), pages 119-126, September.
    14. Nikolopoulos, Konstantinos & Buxton, Samantha & Khammash, Marwan & Stern, Philip, 2016. "Forecasting branded and generic pharmaceuticals," International Journal of Forecasting, Elsevier, vol. 32(2), pages 344-357.
    15. Sandra Kensbock & Janis Bailey & Gayle Jennings & Anoop Patiar, 2015. "Sexual Harassment of Women Working as Room Attendants within 5-Star Hotels," Gender, Work and Organization, Wiley Blackwell, vol. 22(1), pages 36-50, January.
    16. Stefan-Alexandru Catana & Sorin-George Toma & Catalin Gradinaru, 2022. "The Product Life Cycle And The Boston Consulting Group’S Growth- Share Matrix In Marketing Simulations," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 319-324, August.
    17. S. Buxton & Kostas Nikolopoulos & M. Khammash & P. Stern, 2015. "Modelling and Forecasting Branded and Generic Pharmaceutical Life Cycles: Assessment of the Number of Dispensed Units," Working Papers 15004, Bangor Business School, Prifysgol Bangor University (Cymru / Wales).
    18. Óscar Gutiérrez & Francisco Ruiz‐Aliseda, 2009. "Entry Patterns Over The Product Life Cycle," Manchester School, University of Manchester, vol. 77(5), pages 594-610, September.
    19. Nuno Calheiros-Lobo & José Vasconcelos Ferreira & Manuel Au-Yong-Oliveira, 2023. "SME Internationalization and Export Performance: A Systematic Review with Bibliometric Analysis," Sustainability, MDPI, vol. 15(11), pages 1-36, May.
    20. Holak, Susan L. & Tang, Y. Edwin, 1990. "Advertising'S Effect On The Product Evolutionary Cycle," Department of Economics and Business - Archive 259454, North Carolina State University, Department of Economics.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:touman:v:33:y:2012:i:1:p:188-194. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/tourism-management .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.