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The revenue model of mainstream online social networks and potential alternatives: A scenario-based evaluation by German adolescents and adults

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  • Sindermann, Cornelia
  • Löchner, Nana
  • Heinzelmann, Rebecca
  • Montag, Christian
  • Scholz, Roland W.

Abstract

Mainstream Online Social Networks (OSNs) face extensive criticism for their revenue model and its negative consequences for users and societies. While experts often discuss alternative OSN models, little is known about potential users’ evaluations of different OSN models. To close this research gap, the present study investigates how non-expert individuals, i.e., potential users, evaluate mainstream OSNs and expert-proposed alternative models. Next to the general evaluations of different models, individual differences among users open to various OSN models were explored.

Suggested Citation

  • Sindermann, Cornelia & Löchner, Nana & Heinzelmann, Rebecca & Montag, Christian & Scholz, Roland W., 2024. "The revenue model of mainstream online social networks and potential alternatives: A scenario-based evaluation by German adolescents and adults," Technology in Society, Elsevier, vol. 77(C).
    • Handle: RePEc:eee:teinso:v:77:y:2024:i:c:s0160791x24001179
    DOI: 10.1016/j.techsoc.2024.102569
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    References listed on IDEAS

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