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Extending the Scope of Organisational Culture: The External Perception of an Internal Phenomenon


  • MacIntosh, Eric
  • Doherty, Alison


Organisational culture is known as the values, beliefs and basic assumptions that are guided by leaders and shared by employees, and that explain "how things are done around here." Organisational culture has primarily been viewed as an internal phenomenon, having an impact on staff behaviour and attitudes, and ultimately influencing organisational performance. Yet, it has more recently been conceptualised as a factor in shaping a company's image in the marketplace. This study examined the external perception of organisational culture according to clients of one company in the Canadian fitness industry. Findings showed that clients' perception of organisational culture was significantly associated with their satisfaction and intent to stay with that fitness organisation.

Suggested Citation

  • MacIntosh, Eric & Doherty, Alison, 2007. "Extending the Scope of Organisational Culture: The External Perception of an Internal Phenomenon," Sport Management Review, Elsevier, vol. 10(1), pages 45-64, May.
  • Handle: RePEc:eee:spomar:v:10:y:2007:i:1:p:45-64

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    References listed on IDEAS

    1. Smith, Aaron C.T. & Shilbury, David, 2004. "Mapping Cultural Dimensions in Australian Sporting Organisations," Sport Management Review, Elsevier, vol. 7(2), pages 133-165, November.
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    Cited by:

    1. MacIntosh, Eric W. & Doherty, Alison, 2010. "The influence of organizational culture on job satisfaction and intention to leave," Sport Management Review, Elsevier, vol. 13(2), pages 106-117, May.
    2. Lock, Daniel & Filo, Kevin & Kunkel, Thilo & Skinner, James, 2013. "Thinking about the same things differently: Examining perceptions of a non-profit community sport organisation," Sport Management Review, Elsevier, vol. 16(4), pages 438-450.
    3. Maitland, A. & Hills, L.A. & Rhind, D.J., 2015. "Organisational culture in sport – A systematic review," Sport Management Review, Elsevier, vol. 18(4), pages 501-516.
    4. Brandon-Lai, Simon A. & Armstrong, Cole G. & Ferris, Gerald R., 2016. "Organisational impression congruence: A conceptual model of multi-level impression management operation in sports service organisations," Sport Management Review, Elsevier, vol. 19(5), pages 492-505.


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