IDEAS home Printed from https://ideas.repec.org/a/eee/socmed/v292y2022ics0277953621008947.html
   My bibliography  Save this article

Frames that matter: Increasing the willingness to get the Covid-19 vaccines

Author

Listed:
  • Diament, Sean M.
  • Kaya, Ayse
  • Magenheim, Ellen B.

Abstract

Herd immunity against Covid-19 demands a high rate of vaccination, which may be challenging to meet given vaccine hesitancy in the U.S. How can Americans' willingness to get vaccinated be increased? Using a survey experiment, we apply seven framing treatments to a representative sample of 1642 U.S. residents that test ways to increase willingness: expert and political figure endorsements, demonstrations of receiving the vaccine, information about the vaccine's approval process, and information underscoring the pandemic's devastating economic impact. We find the approval process and the economy treatments increase the odds of higher vaccination willingness by 42% (p = 0.068) and 46% (p = 0.060), respectively. Additionally, we find suggestive evidence that the effectiveness of a message depends on whether a respondent finds the message/messenger credible. The study advances the understanding of vaccine hesitancy by demonstrating effective public health messaging strategy can facilitate greater acceptance of vaccination.

Suggested Citation

  • Diament, Sean M. & Kaya, Ayse & Magenheim, Ellen B., 2022. "Frames that matter: Increasing the willingness to get the Covid-19 vaccines," Social Science & Medicine, Elsevier, vol. 292(C).
    • Handle: RePEc:eee:socmed:v:292:y:2022:i:c:s0277953621008947
    DOI: 10.1016/j.socscimed.2021.114562
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0277953621008947
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.socscimed.2021.114562?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Yoav Benjamini & Abba M. Krieger & Daniel Yekutieli, 2006. "Adaptive linear step-up procedures that control the false discovery rate," Biometrika, Biometrika Trust, vol. 93(3), pages 491-507, September.
    2. Aronow, Peter M. & Baron, Jonathon & Pinson, Lauren, 2019. "A Note on Dropping Experimental Subjects who Fail a Manipulation Check," Political Analysis, Cambridge University Press, vol. 27(4), pages 572-589, October.
    3. Bronchetti, Erin Todd & Huffman, David B. & Magenheim, Ellen, 2015. "Attention, intentions, and follow-through in preventive health behavior: Field experimental evidence on flu vaccination," Journal of Economic Behavior & Organization, Elsevier, vol. 116(C), pages 270-291.
    4. Gaines, Brian J. & Kuklinski, James H. & Quirk, Paul J., 2007. "The Logic of the Survey Experiment Reexamined," Political Analysis, Cambridge University Press, vol. 15(1), pages 1-20, January.
    5. Druckman, James N., 2001. "Evaluating framing effects," Journal of Economic Psychology, Elsevier, vol. 22(1), pages 91-101, February.
    6. Jacob M. Montgomery & Brendan Nyhan & Michelle Torres, 2018. "How Conditioning on Posttreatment Variables Can Ruin Your Experiment and What to Do about It," American Journal of Political Science, John Wiley & Sons, vol. 62(3), pages 760-775, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Cao, Wanpeng & Du, Debin & Xia, Qifan, 2023. "Unbalanced global vaccine product trade pattern: A network perspective," Social Science & Medicine, Elsevier, vol. 325(C).
    2. Wang, Jian & Jiang, Wenjing & Wu, Xinpei & Yang, Mengdie & Shao, Wei, 2023. "Role of vaccine in fighting the variants of COVID-19," Chaos, Solitons & Fractals, Elsevier, vol. 168(C).
    3. Arianna Barazzetti & Stefano Milesi & Attà Negri, 2024. "Exploring Factors Influencing COVID-19 Vaccine Hesitancy and Refusal: A Study in Italy during the Vaccine Rollout," IJERPH, MDPI, vol. 21(3), pages 1-12, March.
    4. Frisco, Michelle L. & Van Hook, Jennifer & Thomas, Kevin J.A., 2022. "Racial/ethnic and nativity disparities in U.S. Covid-19 vaccination hesitancy during vaccine rollout and factors that explain them," Social Science & Medicine, Elsevier, vol. 307(C).
    5. Mendolia, Silvia & Walker, Ian, 2023. "COVID-19 vaccination intentions and subsequent uptake: An analysis of the role of marginalisation in society using British longitudinal data," Social Science & Medicine, Elsevier, vol. 321(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Olbrich, Lukas & Sakshaug, Joseph W. & Lewandowski, Eric, 2024. "Evaluating methods to prevent and detect inattentive respondents in web surveys," SocArXiv py9gz, Center for Open Science.
    2. Jimin Pyo & Michael G. Maxfield, 2021. "Cognitive Effects of Inattentive Responding in an MTurk Sample," Social Science Quarterly, Southwestern Social Science Association, vol. 102(4), pages 2020-2039, July.
    3. Kuehnhanss, Colin R. & Heyndels, Bruno, 2018. "All’s fair in taxation: A framing experiment with local politicians," Journal of Economic Psychology, Elsevier, vol. 65(C), pages 26-40.
    4. Nicole Wu, 2023. "“Restrict foreigners, not robots”: Partisan responses to automation threat," Economics and Politics, Wiley Blackwell, vol. 35(2), pages 505-528, July.
    5. Angino, Siria & Secola, Stefania, 2022. "Instinctive versus reflective trust in the European Central Bank," Working Paper Series 2660, European Central Bank.
    6. Maxime Walder & Oliver Strijbis, 2022. "Negative Party Identification and the Use of Party Cues in the Direct Democratic Context," Politics and Governance, Cogitatio Press, vol. 10(4), pages 325-335.
    7. Ariane Wenger & Michael Stauffacher & Irina Dallo, 2021. "Public perception and acceptance of negative emission technologies – framing effects in Switzerland," Climatic Change, Springer, vol. 167(3), pages 1-20, August.
    8. Elira Kuka, 2020. "Quantifying the Benefits of Social Insurance: Unemployment Insurance and Health," The Review of Economics and Statistics, MIT Press, vol. 102(3), pages 490-505, July.
    9. Fabian Herweg & Svenja Hippel & Daniel Müller & Fabio Römeis, 2024. "Axiom Preferences and Choice Mistakes under Risk," ECONtribute Discussion Papers Series 326, University of Bonn and University of Cologne, Germany.
    10. Romain Gauriot Author e-mail: romain.gauriot@nyu.edu & Lionel Page Author e-mail: lionel.page@uts.edu.au, 2021. "How Market Prices React to Information: Evidence from Binary Options Markets," Working Papers 20200058, New York University Abu Dhabi, Department of Social Science, revised Oct 2021.
    11. Steven J. Kachelmeier & Dan Rimkus & Jaime J. Schmidt & Kristen Valentine, 2020. "The Forewarning Effect of Critical Audit Matter Disclosures Involving Measurement Uncertainty," Contemporary Accounting Research, John Wiley & Sons, vol. 37(4), pages 2186-2212, December.
    12. Plante, Charles & Lassoued, Rim & Phillips, Peter W.B., 2017. "The Social Determinants of Cognitive Bias: The Effects of Low Capability on Decision Making in a Framing Experiment," SocArXiv u62cx, Center for Open Science.
    13. Michael L. Anderson & Fangwen Lu, 2017. "Learning to Manage and Managing to Learn: The Effects of Student Leadership Service," Management Science, INFORMS, vol. 63(10), pages 3246-3261, October.
    14. Daniel Yekutieli, 2008. "Comments on: Control of the false discovery rate under dependence using the bootstrap and subsampling," TEST: An Official Journal of the Spanish Society of Statistics and Operations Research, Springer;Sociedad de Estadística e Investigación Operativa, vol. 17(3), pages 458-460, November.
    15. Christoph Dworschak, 2024. "Bias mitigation in empirical peace and conflict studies: A short primer on posttreatment variables," Journal of Peace Research, Peace Research Institute Oslo, vol. 61(3), pages 462-476, May.
    16. Banerjee, Abhijit & Barnhardt, Sharon & Duflo, Esther, 2018. "Can iron-fortified salt control anemia? Evidence from two experiments in rural Bihar," Journal of Development Economics, Elsevier, vol. 133(C), pages 127-146.
    17. Emilio Depetris-Chauvin & Ömer Özak, 2020. "The origins of the division of labor in pre-industrial times," Journal of Economic Growth, Springer, vol. 25(3), pages 297-340, September.
    18. Brilli, Ylenia & Lucifora, Claudio & Russo, Antonio & Tonello, Marco, 2020. "Vaccination take-up and health: Evidence from a flu vaccination program for the elderly," Journal of Economic Behavior & Organization, Elsevier, vol. 179(C), pages 323-341.
    19. Fernández Guerrico, Sofía, 2021. "The effects of trade-induced worker displacement on health and mortality in Mexico," Journal of Health Economics, Elsevier, vol. 80(C).
    20. Daniel Bjorkegren & Joshua Blumenstock & Omowunmi Folajimi-Senjobi & Jacqueline Mauro & Suraj R. Nair, 2022. "Instant Loans Can Lift Subjective Well-Being: A Randomized Evaluation of Digital Credit in Nigeria," Papers 2202.13540, arXiv.org.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:socmed:v:292:y:2022:i:c:s0277953621008947. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/315/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.