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Characterizing international competitiveness in international business research: A MASI approach to national competitiveness

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  • Cho, Dong-Sung
  • Moon, Hwy-Chang
  • Kim, Min-Young

Abstract

As one of two main players in international business, countries have a great influence on competitiveness of multinational corporations (MNCs). This article introduces a MASI methodology to systematically incorporate location-specific factors as sources of competitive advantage into the realm of international business research. The MASI approach provides (1) the dual double diamond (DDD) model for measuring national competitiveness (measure); (2) the 3 × 3 framework for classifying country groups (analyze); (3) an application of business strategy models (cost versus differentiation) to the analysis of national competitiveness (simulate); (4) a series of viable strategies to enhance national competitiveness (implement). Empirical analyses with the MASI methodology of 66 countries demonstrate the validity of the DDD model, features of national competitiveness, and implications for MNCs to enhance competitive advantages.

Suggested Citation

  • Cho, Dong-Sung & Moon, Hwy-Chang & Kim, Min-Young, 2008. "Characterizing international competitiveness in international business research: A MASI approach to national competitiveness," Research in International Business and Finance, Elsevier, vol. 22(2), pages 175-192, June.
  • Handle: RePEc:eee:riibaf:v:22:y:2008:i:2:p:175-192
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    References listed on IDEAS

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    1. Chang Moon, H. & Rugman, Alan M. & Verbeke, Alain, 1998. "A generalized double diamond approach to the global competitiveness of Korea and Singapore," International Business Review, Elsevier, vol. 7(2), pages 135-150, April.
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    Cited by:

    1. MIHAIU Diana & OPREANA Alin, 2013. "Classification Of European Union Countries According To National Competitiveness And Sovereign Debt Levels," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(2), pages 43-54.
    2. Castro-Gonzáles, Segundo & Peña-Vinces, Jesús C. & Guillen, Jorge, 2016. "The competitiveness of Latin-American economies: Consolidation of the double diamond theory," Economic Systems, Elsevier, vol. 40(3), pages 373-386.
    3. Sung Li & Long Zhao, 2015. "The competitiveness and development strategies of provinces in China: a data envelopment analysis approach," Journal of Productivity Analysis, Springer, vol. 44(3), pages 293-307, December.

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