IDEAS home Printed from
   My bibliography  Save this article

Characterizing international competitiveness in international business research: A MASI approach to national competitiveness


  • Cho, Dong-Sung
  • Moon, Hwy-Chang
  • Kim, Min-Young


As one of two main players in international business, countries have a great influence on competitiveness of multinational corporations (MNCs). This article introduces a MASI methodology to systematically incorporate location-specific factors as sources of competitive advantage into the realm of international business research. The MASI approach provides (1) the dual double diamond (DDD) model for measuring national competitiveness (measure); (2) the 3 × 3 framework for classifying country groups (analyze); (3) an application of business strategy models (cost versus differentiation) to the analysis of national competitiveness (simulate); (4) a series of viable strategies to enhance national competitiveness (implement). Empirical analyses with the MASI methodology of 66 countries demonstrate the validity of the DDD model, features of national competitiveness, and implications for MNCs to enhance competitive advantages.

Suggested Citation

  • Cho, Dong-Sung & Moon, Hwy-Chang & Kim, Min-Young, 2008. "Characterizing international competitiveness in international business research: A MASI approach to national competitiveness," Research in International Business and Finance, Elsevier, vol. 22(2), pages 175-192, June.
  • Handle: RePEc:eee:riibaf:v:22:y:2008:i:2:p:175-192

    Download full text from publisher

    File URL:
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    1. Chang Moon, H. & Rugman, Alan M. & Verbeke, Alain, 1998. "A generalized double diamond approach to the global competitiveness of Korea and Singapore," International Business Review, Elsevier, vol. 7(2), pages 135-150, April.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. MIHAIU Diana & OPREANA Alin, 2013. "Classification Of European Union Countries According To National Competitiveness And Sovereign Debt Levels," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(2), pages 43-54.
    2. Castro-Gonzáles, Segundo & Peña-Vinces, Jesús C. & Guillen, Jorge, 2016. "The competitiveness of Latin-American economies: Consolidation of the double diamond theory," Economic Systems, Elsevier, vol. 40(3), pages 373-386.
    3. Sung Li & Long Zhao, 2015. "The competitiveness and development strategies of provinces in China: a data envelopment analysis approach," Journal of Productivity Analysis, Springer, vol. 44(3), pages 293-307, December.

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:riibaf:v:22:y:2008:i:2:p:175-192. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.