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Organizational knowledge creation and the generation of new product ideas: A behavioral approach

  • Schulze, Anja
  • Hoegl, Martin
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    In this paper, we address the pre-project phase of idea generation in the product innovation process, where the effective generation of new product ideas still remains an issue of high relevance for both management scholars and practitioners. We relate Nonaka and colleagues' four knowledge creation modes of socialization, externalization, combination, and internalization to the novelty of product ideas generated. Taking a behavioral perspective on the four modes, we posit positive relationships between socialization as well as internalization and the novelty of product ideas, whereas we postulate negative relationships for externalization as well as combination. Using data from multiple respondents in 33 companies, our results confirm the proposed linkages.

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    File URL: http://www.sciencedirect.com/science/article/B6V77-4TDYNT4-1/2/0715442decd5824e9a999627685fce1f
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    Article provided by Elsevier in its journal Research Policy.

    Volume (Year): 37 (2008)
    Issue (Month): 10 (December)
    Pages: 1742-1750

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    Handle: RePEc:eee:respol:v:37:y:2008:i:10:p:1742-1750
    Contact details of provider: Web page: http://www.elsevier.com/locate/respol

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    1. Kirk Monteverde, 1995. "Technical Dialog as an Incentive for Vertical Integration in the Semiconductor Industry," Management Science, INFORMS, vol. 41(10), pages 1624-1638, October.
    2. Andrew H. Van de Ven, 1986. "Central Problems in the Management of Innovation," Management Science, INFORMS, vol. 32(5), pages 590-607, May.
    3. Vesa Peltokorpi & Ikujiro Nonaka & Mitsuru Kodama, 2007. "NTT DoCoMo's Launch of I-Mode in the Japanese Mobile Phone Market: A Knowledge Creation Perspective," Journal of Management Studies, Wiley Blackwell, vol. 44(1), pages 50-72, 01.
    4. Eric von Hippel, 1986. "Lead Users: A Source of Novel Product Concepts," Management Science, INFORMS, vol. 32(7), pages 791-805, July.
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