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Effects of social marketing on battery collection

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  • Kataria, Mitesh
  • Larsén, Karin

Abstract

The use of information campaigns in order to influence peoples’ behaviour and attitude is often referred to as social marketing. In spite of their popularity, social marketing campaigns have rarely been evaluated using quantitative methods. In this study, an information campaign concerning the collection of batteries in Sweden is evaluated using data from the time period 1998–2005. The results of the econometric model suggest that increased expenditure on information campaigns has a positive and statistical significant impact on the collection of batteries. The findings of this study may be used in future cost-efficiency evaluations where social marketing is compared with other measures aiming to increase battery collection.

Suggested Citation

  • Kataria, Mitesh & Larsén, Karin, 2009. "Effects of social marketing on battery collection," Resources, Conservation & Recycling, Elsevier, vol. 53(8), pages 429-433.
    • Handle: RePEc:eee:recore:v:53:y:2009:i:8:p:429-433
    DOI: 10.1016/j.resconrec.2009.03.003
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    References listed on IDEAS

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    1. Heleen Bartelings & Thomas Sterner, 1999. "Household Waste Management in a Swedish Municipality: Determinants of Waste Disposal, Recycling and Composting," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 13(4), pages 473-491, June.
    2. Robert Brent, 2009. "A cost-benefit analysis of a condom social marketing programme in Tanzania," Applied Economics, Taylor & Francis Journals, vol. 41(4), pages 497-509.
    3. Berglund, Christer, 2006. "The assessment of households' recycling costs: The role of personal motives," Ecological Economics, Elsevier, vol. 56(4), pages 560-569, April.
    4. Annegrete Bruvoll & Karine Nyborg, 2004. "The Cold Shiver of Not Giving Enough: On the Social Cost of Recycling Campaigns," Land Economics, University of Wisconsin Press, vol. 80(4).
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