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Did Japan's shopping coupon program increase spending?

Author Info

Listed author(s):
  • Hsieh, Chang-Tai
  • Shimizutani, Satoshi
  • Hori, Masahiro

Abstract

In March 1999, 31Â million "shopping coupons" worth 20,000Â yen each were distributed to Japanese families with children and to the elderly. The coupons expired after six months and could only be used within the recipient's local community. We use variation in the number of children across families and in the number of recipients across prefectures to measure the effect of the coupons on spending. We find that coupons had a positive effect on spending on semi-durables, but no effect on spending on nondurables or services. The marginal propensity to consume on semi-durables was 0.1-0.2 when the coupons were distributed in March. The results using regional variation provide stronger evidence that spending did not fall after the coupons had been redeemed.

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File URL: http://www.sciencedirect.com/science/article/pii/S0047-2727(10)00024-1
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Article provided by Elsevier in its journal Journal of Public Economics.

Volume (Year): 94 (2010)
Issue (Month): 7-8 (August)
Pages: 523-529

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Handle: RePEc:eee:pubeco:v:94:y:2010:i:7-8:p:523-529
Contact details of provider: Web page: http://www.elsevier.com/locate/inca/505578

Keywords: Shopping coupons Tax cuts Life-cycle model;

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  1. Martin Browning & Annamaria Lusardi, 1996. "Household Saving: Micro Theories and Micro Facts," Journal of Economic Literature, American Economic Association, vol. 34(4), pages 1797-1855, December.
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  3. Nicholas S. Souleles & Jonathan A. Parker & David S. Johnson, 2006. "Household Expenditure and the Income Tax Rebates of 2001," American Economic Review, American Economic Association, vol. 96(5), pages 1589-1610, December.
  4. Martin Browning & Thomas F. Crossley, 2001. "The Life-Cycle Model of Consumption and Saving," Journal of Economic Perspectives, American Economic Association, vol. 15(3), pages 3-22, Summer.
  5. Shimizutani, Satoshi, 2006. "Consumer response to the 1998 tax cut: Is a temporary tax cut effective?," Journal of the Japanese and International Economies, Elsevier, vol. 20(2), pages 269-287, June.
  6. Melvin Stephens Jr., 2003. ""3rd of tha Month": Do Social Security Recipients Smooth Consumption Between Checks?," American Economic Review, American Economic Association, vol. 93(1), pages 406-422, March.
  7. Matthew D. Shapiro & Joel Slemrod, 2003. "Consumer Response to Tax Rebates," American Economic Review, American Economic Association, vol. 93(1), pages 381-396, March.
  8. Deaton, Angus, 1992. "Understanding Consumption," OUP Catalogue, Oxford University Press, number 9780198288244.
  9. Shapiro, Matthew D & Slemrod, Joel, 1995. "Consumer Response to the Timing of Income: Evidence from a Change in Tax Withholding," American Economic Review, American Economic Association, vol. 85(1), pages 274-283, March.
  10. Hori Masahiro & Shimizutani Satoshi, 2009. "The Response of Household Expenditure to Anticipated Income Changes: Bonus Payments and the Seasonality of Consumption in Japan," The B.E. Journal of Macroeconomics, De Gruyter, vol. 9(1), pages 1-22, August.
  11. Nicholas S. Souleles, 1999. "The Response of Household Consumption to Income Tax Refunds," American Economic Review, American Economic Association, vol. 89(4), pages 947-958, September.
  12. Souleles, Nicholas S., 2002. "Consumer response to the Reagan tax cuts," Journal of Public Economics, Elsevier, vol. 85(1), pages 99-120, July.
  13. Chang-Tai Hsieh, 2003. "Do Consumers React to Anticipated Income Changes? Evidence from the Alaska Permanent Fund," American Economic Review, American Economic Association, vol. 93(1), pages 397-405, March.
  14. Mariger, Randall P & Shaw, Kathryn, 1993. "Unanticipated Aggregate Disturbances and Tests of the Life-Cycle Consumption Model Using Panel Data," The Review of Economics and Statistics, MIT Press, vol. 75(1), pages 48-56, February.
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Cited by:

  1. Masahiro Hori & Nahoko Mitsuyama & Satoshi Shimizutani, 2016. "New Evidence on Intra-Household Allocation of Resources in Japanese Households," The Japanese Economic Review, Japanese Economic Association, vol. 67(1), pages 77-95, 03.
  2. Orazio P. Attanasio & Guglielmo Weber, 2010. "Consumption and Saving: Models of Intertemporal Allocation and Their Implications for Public Policy," Journal of Economic Literature, American Economic Association, vol. 48(3), pages 693-751, September.
  3. Satoshi Shimizutani, 2017. "College tuition payment and household consumption in Japan," Review of Economics of the Household, Springer, vol. 15(1), pages 265-285, March.
  4. Hori Masahiro & Shimizutani Satoshi, 2009. "The Response of Household Expenditure to Anticipated Income Changes: Bonus Payments and the Seasonality of Consumption in Japan," The B.E. Journal of Macroeconomics, De Gruyter, vol. 9(1), pages 1-22, August.
  5. Christiaensen , Luc & Pan, Lei, 2012. "On the fungibility of spending and earnings -- evidence from rural China and Tanzania," Policy Research Working Paper Series 6298, The World Bank.
  6. Luc Christiaensen & Lei Pan, 2010. "Transfers and Development: Easy Come, Easy Go?," WIDER Working Paper Series 125, World Institute for Development Economic Research (UNU-WIDER).
  7. Kamhon Kan & Shin-Kun Peng & Ping Wang, 2017. "Understanding Consumption Behavior: Evidence from Consumers' Reaction to Shopping Vouchers," American Economic Journal: Economic Policy, American Economic Association, vol. 9(1), pages 137-153, February.

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