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Perception of product sustainability: The case of processed tomatoes – A qualitative study in Germany

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  • Groth, Carolin
  • Wegmann, Christoph
  • Meyerding, Stephan G.H.

Abstract

One way to slow down climate change is to help consumers to make more sustainable decisions. The food system accounts for up to one third of greenhouse gas emissions. To ensure consumers can make more sustainable food choices they need to have the necessary knowledge to do so. But consumer perception of the sustainability of food product characteristics might differ from results of greenhouse gas emissions or other environmental impacts in a life-cycle assessments of food products. The aspects of sustainability that are estimated incorrect by consumers need to be identified, so that the necessary knowledge to make more sustainable choices can be provided.

Suggested Citation

  • Groth, Carolin & Wegmann, Christoph & Meyerding, Stephan G.H., 2023. "Perception of product sustainability: The case of processed tomatoes – A qualitative study in Germany," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    • Handle: RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922003071
    DOI: 10.1016/j.jretconser.2022.103214
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