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A commentary on “conceptualising and measuring consumer-based brand–retailer–channel equity†: A review and response

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  • Londoño, Juan Carlos
  • Elms, Jonathan
  • Davies, Keri

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  • Londoño, Juan Carlos & Elms, Jonathan & Davies, Keri, 2017. "A commentary on “conceptualising and measuring consumer-based brand–retailer–channel equity†: A review and response," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 31-32.
    • Handle: RePEc:eee:joreco:v:37:y:2017:i:c:p:31-32
    DOI: 10.1016/j.jretconser.2017.02.013
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    References listed on IDEAS

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    1. Jarvis, Cheryl Burke & MacKenzie, Scott B & Podsakoff, Philip M, 2003. "A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(2), pages 199-218, September.
    2. Londoño, Juan Carlos & Elms, Jonathan & Davies, Keri, 2016. "Conceptualising and measuring consumer-based brand–retailer–channel equity," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 70-81.
    3. Keller, Kevin Lane, 2003. "Brand Synthesis: The Multidimensionality of Brand Knowledge," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(4), pages 595-600, March.
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    Cited by:

    1. Troiville, Julien & Hair, Joe F. & Cliquet, Gérard, 2019. "Definition, conceptualization and measurement of consumer-based retailer brand equity," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 73-84.
    2. Anselmsson, Johan & Burt, Steve & Tunca, Burak, 2017. "An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 194-203.

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