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Multi-attribute group decision making with aspirations: A case study

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  • Feng, Bo
  • Lai, Fujun

Abstract

It is common that a decision maker′s utility depends on the degree to which the attribute performance matches the aspiration. However, aspiration is not considered in the traditional multi-attribute decision making (MADM) approaches. Using the Strategic Freight Forwarder Selection of China Southern Airlines (CSA) as a backdrop, this study proposes an integrated MADM approach for problems with consideration of decision maker’s aspirations. By solving the case problem of CAS, the proposed approach demonstrates its superiority. It helps managers make more robust and reliable decisions and also provides managers with a coefficient to help them readily check the group consensus. In addition, the approach can accommodate complex decision data, such as numerical values, interval numbers, linguistic terms and uncertain linguistic terms.

Suggested Citation

  • Feng, Bo & Lai, Fujun, 2014. "Multi-attribute group decision making with aspirations: A case study," Omega, Elsevier, vol. 44(C), pages 136-147.
  • Handle: RePEc:eee:jomega:v:44:y:2014:i:c:p:136-147
    DOI: 10.1016/j.omega.2013.07.003
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    2. Guang-Xin Gao, 2018. "Sustainable Winner Determination for Public-Private Partnership Infrastructure Projects in Multi-Attribute Reverse Auctions," Sustainability, MDPI, vol. 10(11), pages 1-20, November.
    3. Cinelli, Marco & Kadziński, Miłosz & Gonzalez, Michael & Słowiński, Roman, 2020. "How to support the application of multiple criteria decision analysis? Let us start with a comprehensive taxonomy," Omega, Elsevier, vol. 96(C).
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    6. Gong, Zaiwu & Xu, Xiaoxia & Zhang, Huanhuan & Aytun Ozturk, U. & Herrera-Viedma, Enrique & Xu, Chao, 2015. "The consensus models with interval preference opinions and their economic interpretation," Omega, Elsevier, vol. 55(C), pages 81-90.
    7. Jun-Kun Lin & Hung-Lung Lin & William Yu Chung Wang & Ching-Hui Chang & Chin-Tsai Lin, 2020. "An Evaluation Model for Property-Purchasing Plans Based on a Hybrid Multi-Criteria Decision-Making Model," Mathematics, MDPI, vol. 8(6), pages 1-18, May.
    8. Lan, Jibin & Chen, Yuwen & Ning, Mengyao & Wang, Zhongxing, 2015. "A new linguistic aggregation operator and its application to multiple attribute decision making," Operations Research Perspectives, Elsevier, vol. 2(C), pages 156-164.
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    10. Liao, Huchang & Wu, Xingli & Mi, Xiaomei & Herrera, Francisco, 2020. "An integrated method for cognitive complex multiple experts multiple criteria decision making based on ELECTRE III with weighted Borda rule," Omega, Elsevier, vol. 93(C).
    11. Xinwei Zhang & Qiong Feng & Shurong Tong & Hakki Eres, 2022. "Multilinear target-based decision analysis with hybrid-information targets and performance levels," Fuzzy Optimization and Decision Making, Springer, vol. 21(4), pages 605-647, December.
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    14. Song, Yongming & Li, Guangxu & Li, Tie & Li, Yanhong, 2021. "A purchase decision support model considering consumer personalization about aspirations and risk attitudes," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).

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