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A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information

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  • Markos, Ereni
  • Labrecque, Lauren I.
  • Milne, George R.

Abstract

Given technological advances, consumers' sensitivity around personal information is shifting, whereby information once considered innocuous, is now considered more sensitive and warrants more protection. This research examines the self-concept and exchange context as a new lens to understand consumer sensitivity to anonymous and personal identifying information exchange. Two studies examine the role of the public and private self in predicting attitudes toward sharing PII and non-PII items, and across different information exchange contexts. Implications for business and policy makers are provided.

Suggested Citation

  • Markos, Ereni & Labrecque, Lauren I. & Milne, George R., 2018. "A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information," Journal of Interactive Marketing, Elsevier, vol. 42(C), pages 46-62.
    • Handle: RePEc:eee:joinma:v:42:y:2018:i:c:p:46-62
    DOI: 10.1016/j.intmar.2018.01.004
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    References listed on IDEAS

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    Cited by:

    1. Grosso, Monica & Castaldo, Sandro & Li, Hua (Ariel) & Larivière, Bart, 2020. "What Information Do Shoppers Share? The Effect of Personnel-, Retailer-, and Country-Trust on Willingness to Share Information," Journal of Retailing, Elsevier, vol. 96(4), pages 524-547.
    2. Labrecque, Lauren I. & Markos, Ereni & Swani, Kunal & Peña, Priscilla, 2021. "When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach," Journal of Business Research, Elsevier, vol. 135(C), pages 559-571.
    3. Slepchuk, Alec N. & Milne, George R. & Swani, Kunal, 2022. "Overcoming privacy concerns in consumers’ use of health information technologies: A justice framework," Journal of Business Research, Elsevier, vol. 141(C), pages 782-793.
    4. Aiello, Gaetano & Donvito, Raffaele & Acuti, Diletta & Grazzini, Laura & Mazzoli, Valentina & Vannucci, Virginia & Viglia, Giampaolo, 2020. "Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth," Journal of Retailing, Elsevier, vol. 96(4), pages 490-506.
    5. Yang, Morgan X. & Zeng, Kevin J. & Chan, Haksin & Yu, Irina Y., 2021. "Managing loyalty program communications in the digital era: Does culture matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    6. Chiara Bartoli, 2022. "Consumer self-concept and digitalization: what does this mean for brands?," Italian Journal of Marketing, Springer, vol. 2022(4), pages 419-437, December.
    7. Fabien Rogeon & Aurélia Michaud-Trévinal & Isabelle Collin-Lachaud, 2020. "Towards a first conceptualization of shoppers' ambivalence to digitalization," Post-Print hal-02880832, HAL.
    8. Mariea Grubbs Hoy & Alexa K. Fox & George D. Deitz, 2023. "Parents' perceptions of the sensitivity of their children's personal information and willingness to share with social media marketers: Implications for sharenting," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 346-356, January.

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