IDEAS home Printed from https://ideas.repec.org/a/bla/jconsa/v57y2023i1p346-356.html
   My bibliography  Save this article

Parents' perceptions of the sensitivity of their children's personal information and willingness to share with social media marketers: Implications for sharenting

Author

Listed:
  • Mariea Grubbs Hoy
  • Alexa K. Fox
  • George D. Deitz

Abstract

Many stakeholders such as parents, companies, and policymakers play a role in children's online privacy. This study explores how parents who have at least one child age 10 and younger perceive the sensitivity of their children's personal information and willingness to share it with social media marketers. Survey results of 418 parents indicate that a variety of types of children's information is perceived as sensitive, with certain information (e.g., videos, photos) that parents readily share via social media as highly sensitive. Findings also suggest that fathers and single parents are more likely to perceive their children's information as sensitive and yet are more willing to share it. This research contributes to the consumer welfare literature on children's privacy by providing a baseline of parents' attitudes regarding their children's data, extending prior research that has examined adults' perceptions of the sensitivity of their own information and willingness to share with social media marketers.

Suggested Citation

  • Mariea Grubbs Hoy & Alexa K. Fox & George D. Deitz, 2023. "Parents' perceptions of the sensitivity of their children's personal information and willingness to share with social media marketers: Implications for sharenting," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 346-356, January.
    • Handle: RePEc:bla:jconsa:v:57:y:2023:i:1:p:346-356
    DOI: 10.1111/joca.12502
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/joca.12502
    Download Restriction: no
    File URL: https://libkey.io/10.1111/joca.12502?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. George R. Milne & George Pettinico & Fatima M. Hajjat & Ereni Markos, 2017. "Information Sensitivity Typology: Mapping the Degree and Type of Risk Consumers Perceive in Personal Data Sharing," Journal of Consumer Affairs, Wiley Blackwell, vol. 51(1), pages 133-161, March.
    2. Markos, Ereni & Labrecque, Lauren I. & Milne, George R., 2018. "A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information," Journal of Interactive Marketing, Elsevier, vol. 42(C), pages 46-62.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Slepchuk, Alec N. & Milne, George R. & Swani, Kunal, 2022. "Overcoming privacy concerns in consumers’ use of health information technologies: A justice framework," Journal of Business Research, Elsevier, vol. 141(C), pages 782-793.
    2. Labrecque, Lauren I. & Markos, Ereni & Swani, Kunal & Peña, Priscilla, 2021. "When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach," Journal of Business Research, Elsevier, vol. 135(C), pages 559-571.
    3. George R. Milne & Begum Kaplan & Kristen L. Walker & Larry Zacharias, 2021. "Connecting with the future: The role of science fiction movies in helping consumers understand privacy‐technology trade‐offs," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(3), pages 737-762, September.
    4. Erdem Özkan, 2018. "Why Do Consumers Behave Differently in Personal Information Disclosure and Self-Disclosure? The Role of Personality Traits and Privacy Concern," Alphanumeric Journal, Bahadir Fatih Yildirim, vol. 6(2), pages 257-276, December.
    5. Carin van der Cruijsen, 2017. "Payments data: do consumers want to keep them in a safe or turn them into gold?," DNB Working Papers 563, Netherlands Central Bank, Research Department.
    6. Grosso, Monica & Castaldo, Sandro & Li, Hua (Ariel) & Larivière, Bart, 2020. "What Information Do Shoppers Share? The Effect of Personnel-, Retailer-, and Country-Trust on Willingness to Share Information," Journal of Retailing, Elsevier, vol. 96(4), pages 524-547.
    7. Wang, Zi & Yuan, Ruizhi & Luo, Jun & Liu, Martin J. & Yannopoulou, Natalia, 2023. "Does personalized advertising have their best interests at heart? A quantitative study of narcissists’ SNS use among Generation Z consumers," Journal of Business Research, Elsevier, vol. 165(C).
    8. Nancy H. Brinson & Danielle N. Rutherford, 2020. "Privacy and the quantified self: A review of U.S. health information policy limitations related to wearable technologies," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(4), pages 1355-1374, December.
    9. Balderjahn, Ingo & Peyer, Mathias & Seegebarth, Barbara & Wiedmann, Klaus-Peter & Weber, Anja, 2018. "The many faces of sustainability-conscious consumers: A category-independent typology," Journal of Business Research, Elsevier, vol. 91(C), pages 83-93.
    10. Beke, Frank T. & Eggers, Felix & Verhoef, Peter C. & Wieringa, Jaap E., 2022. "Consumers’ privacy calculus: The PRICAL index development and validation," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 20-41.
    11. Juan Carlos Upegui Mejía, 2020. "Transparencia estatal y datos personales : el problema de la publicidad de la información personal en poder del Estado : estudio comparado México-Colombia," Books, Universidad Externado de Colombia, Facultad de Derecho, number 1177, December.
    12. Pizzi, Gabriele & Vannucci, Virginia & Shukla, Yupal & Aiello, Gaetano, 2022. "Privacy concerns and justice perceptions with the disclosure of biometric versus behavioral data for personalized pricing tell me who you are, I’ll tell you how much you pay. Consumers’ fairness and p," Journal of Business Research, Elsevier, vol. 148(C), pages 420-432.
    13. Bleier, Alexander & Goldfarb, Avi & Tucker, Catherine, 2020. "Consumer privacy and the future of data-based innovation and marketing," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 466-480.
    14. Chiara Bartoli, 2022. "Consumer self-concept and digitalization: what does this mean for brands?," Italian Journal of Marketing, Springer, vol. 2022(4), pages 419-437, December.
    15. Anna D’Annunzio & Elena Menichelli, 2022. "A market for digital privacy: consumers’ willingness to trade personal data and money," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 49(3), pages 571-598, September.
    16. Nora Moran, 2020. "Illusion of safety: How consumers underestimate manipulation and deception in online (vs. offline) shopping contexts," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(3), pages 890-911, September.
    17. Markos, Ereni & Labrecque, Lauren I. & Milne, George R., 2018. "A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information," Journal of Interactive Marketing, Elsevier, vol. 42(C), pages 46-62.
    18. Yang, Morgan X. & Zeng, Kevin J. & Chan, Haksin & Yu, Irina Y., 2021. "Managing loyalty program communications in the digital era: Does culture matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    19. Fabien Rogeon & Aurélia Michaud-Trévinal & Isabelle Collin-Lachaud, 2020. "Towards a first conceptualization of shoppers' ambivalence to digitalization," Post-Print hal-02880832, HAL.
    20. Hufnagel, Gerrit & Schwaiger, Manfred & Weritz, Louisa, 2022. "Seeking the perfect price: Consumer responses to personalized price discrimination in e-commerce," Journal of Business Research, Elsevier, vol. 143(C), pages 346-365.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jconsa:v:57:y:2023:i:1:p:346-356. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0022-0078 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.