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Ambiguity aversion in the long run: Repeated decisions under risk and uncertainty

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  • Liu, Hsin-Hsien
  • Colman, Andrew M.

Abstract

In two experiments, decision makers chose between risky and ambiguous gambles under conditions of both single (unrepeated) and multiply repeated choices. The gambles were presented either as modified Ellsberg urn choices or as marketing strategy decisions. In both experiments, decision makers chose the ambiguous options more frequently in the repeated-choice than the single-choice conditions. More decision makers made risky single choices and ambiguous repeated choices than ambiguous single choices and risky repeated choices. Decision makers expressed more self-rated confidence in their repeated than their single ambiguous choices. These findings are interpreted in the light of findings on repeated decision making under risk and theories of loss aversion and ambiguity aversion.

Suggested Citation

  • Liu, Hsin-Hsien & Colman, Andrew M., 2009. "Ambiguity aversion in the long run: Repeated decisions under risk and uncertainty," Journal of Economic Psychology, Elsevier, vol. 30(3), pages 277-284, June.
    • Handle: RePEc:eee:joepsy:v:30:y:2009:i:3:p:277-284
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    3. Carvalho, M., 2011. "Essays in behavioral microeconomic theory," Other publications TiSEM 97fbb10e-5f12-420b-b8c4-e, Tilburg University, School of Economics and Management.
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    9. Füllbrunn, Sascha & Rau, Holger A. & Weitzel, Utz, 2014. "Does ambiguity aversion survive in experimental asset markets?," Journal of Economic Behavior & Organization, Elsevier, vol. 107(PB), pages 810-826.
    10. Jean Desrochers & J. Francois Outreville, 2013. "Uncertainty, Ambiguity and Risk Taking: an experimental investigation of consumer behavior and demand for insurance," ICER Working Papers 10-2013, ICER - International Centre for Economic Research.
    11. Trautmann, Stefan T. & Zeckhauser, Richard J., 2013. "Shunning uncertainty: The neglect of learning opportunities," Games and Economic Behavior, Elsevier, vol. 79(C), pages 44-55.
    12. Carvalho, M., 2012. "Static vs Dynamic Auctions with Ambiguity Averse Bidders," Other publications TiSEM 1f078e67-88ec-46e3-ae18-1, Tilburg University, School of Economics and Management.
    13. Ruonan Jia & Ellen Furlong & Sean Gao & Laurie R Santos & Ifat Levy, 2020. "Learning about the Ellsberg Paradox reduces, but does not abolish, ambiguity aversion," PLOS ONE, Public Library of Science, vol. 15(3), pages 1-24, March.
    14. Utteeyo Dasgupta, 2016. "Shooting in the Dark: Do Prices Matter in Ambiguous Environments?," Studies in Microeconomics, , vol. 4(1), pages 1-12, June.
    15. Zvi Safra & Uzi Segal, 2018. "A Lot of Ambiguity," Boston College Working Papers in Economics 954, Boston College Department of Economics, revised 31 Mar 2020.
    16. Şule Güney & Ben R. Newell, 2019. "An exploratory investigation of the impact of evaluation context on ambiguity aversion," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 14(3), pages 335-348, May.
    17. Schulte-Kulkmann, Nicole, 2024. "In the eye of the beholder: Examining the role of dynamic capabilities, industry dynamics, and internal knowledge sharing in strategists' entry decisions," Junior Management Science (JUMS), Junior Management Science e. V., vol. 9(4), pages 2050-2081.
    18. Arvid Hoffmann & Sam Henry & Nikos Kalogeras, 2013. "Aspirations as reference points: an experimental investigation of risk behavior over time," Theory and Decision, Springer, vol. 75(2), pages 193-210, August.
    19. Dirk van Straaten & René Fahr, 2021. "Fighting Fire with Fire - Overcoming Ambiguity Aversion by Introducing more Ambiguity," Working Papers Dissertations 73, Paderborn University, Faculty of Business Administration and Economics.
    20. Carvalho, M., 2012. "Static vs Dynamic Auctions with Ambiguity Averse Bidders," Discussion Paper 2012-022, Tilburg University, Center for Economic Research.
    21. Johanna Etner & Meglena Jeleva & Jean-Marc Tallon, 2009. "Decision theory under uncertainty," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-00429573, HAL.
    22. José Antonio Robles-Zurita, 2015. "Alternation Bias and Sums of Identically Distributed Monetary Lotteries," Working Papers 15.08, Universidad Pablo de Olavide, Department of Economics.
    23. Yukalov, V.I. & Yukalova, E.P. & Sornette, D., 2022. "Role of collective information in networks of quantum operating agents," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 598(C).
    24. Robles-Zurita, José, 2018. "Alternation bias and sums of identically distributed monetary lotteries," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 72(C), pages 78-85.
    25. Richard W. Kopcke & Dan Muldoon, 2009. "Why Are Stocks So Risky?," Issues in Brief ib2009-9-23, Center for Retirement Research, revised Nov 2009.

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