In user's shoes: An experimental design on the role of perspective taking in discovering entrepreneurial opportunities
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- Stevenson, Regan M. & Josefy, Matthew, 2019. "Knocking at the gate: The path to publication for entrepreneurship experiments through the lens of gatekeeping theory," Journal of Business Venturing, Elsevier, vol. 34(2), pages 242-260.
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- Oo, Pyayt P. & Allison, Thomas H. & Sahaym, Arvin & Juasrikul, Sakdipon, 2019. "User entrepreneurs' multiple identities and crowdfunding performance: Effects through product innovativeness, perceived passion, and need similarity," Journal of Business Venturing, Elsevier, vol. 34(5), pages 1-1.
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KeywordsEntrepreneurship; User; Perspective Taking; Demand; Cognition;
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