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The Psychological Basis of Opportunity Identification: Entrepreneurial Alertness

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  • Gaglio, Connie Marie
  • Katz, Jerome A

Abstract

Opportunity identification represents a unique entrepreneurial behavior yet its processes and dynamics remain mysterious. Entrepreneurial alertness, a distinctive set of perceptual and information-processing skills, has been advanced as the cognitive engine driving the opportunity identification process. To date, empirical support has been equivocal; however, these early studies suffer from fundamental mistakes in theory and method. These mistakes are examined and addressed. A research agenda for the systematic and conceptually sound study of entrepreneurial alertness and opportunity identification is outlined. Copyright 2001 by Kluwer Academic Publishers

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  • Gaglio, Connie Marie & Katz, Jerome A, 2001. "The Psychological Basis of Opportunity Identification: Entrepreneurial Alertness," Small Business Economics, Springer, vol. 16(2), pages 95-111, March.
  • Handle: RePEc:kap:sbusec:v:16:y:2001:i:2:p:95-111
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