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A business network perspective on unconventional entrepreneurship: A case from the cultural sector

Author

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  • Pagano, Alessandro
  • Petrucci, Francesco
  • Bocconcelli, Roberta

Abstract

Entrepreneurship is perceived as a key process to be promoted in the current economic and social context. Academic researchers, policy makers and practitioners acknowledge that a “traditional” view on entrepreneurship is no longer sufficient to encompass all possible forms of entrepreneurship. In this line of thought there is a growing interest to gain a deeper understanding of ‘unconventional’ entrepreneurial initiatives. This paper aims to provide a contribution on the development process of unconventional entrepreneurial processes, placing emphasis on their networked nature. The paper adopts the IMP approach as the guiding conceptual framework and examines a single longitudinal case study of RATATA' Festival concerning figurative arts. This research contributes to the emerging literature on unconventional entrepreneurship emphasizing the key role of the interplay between the community of passionate people promoting the initiative and the wider business network progressively enacted along the different editions of the Festival.

Suggested Citation

  • Pagano, Alessandro & Petrucci, Francesco & Bocconcelli, Roberta, 2018. "A business network perspective on unconventional entrepreneurship: A case from the cultural sector," Journal of Business Research, Elsevier, vol. 92(C), pages 455-464.
    • Handle: RePEc:eee:jbrese:v:92:y:2018:i:c:p:455-464
    DOI: 10.1016/j.jbusres.2018.07.012
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    2. Farinha, Inês M. & Ferreira, Fernando A.F. & Ferreira, Neuza C.M.Q.F. & Garces, Edwin & Daim, Tugrul, 2025. "Digital strategies and non-conventional sources of innovation: Analysis of causal relationships using interpretive structural modeling," Technology in Society, Elsevier, vol. 82(C).
    3. Gao, Xing & Meng, Jing & Ling, Yantao & Liao, Maolin & Cao, Mengqiu, 2022. "Localisation economies, intellectual property rights protection and entrepreneurship in China: A Bayesian analysis of multi-level spatial correlation," Structural Change and Economic Dynamics, Elsevier, vol. 61(C), pages 156-165.
    4. Roberta Bocconcelli & Chiara Cantù & Alessandro Pagano & Annalisa Tunisini, 2024. "Market-as-a-network: where business marketing makes the difference!," Italian Journal of Marketing, Springer, vol. 2024(2), pages 143-148, June.
    5. Wang, Lei & Zhou, Yahong & Chiao, Benjamin, 2023. "Robots and firm innovation: Evidence from Chinese manufacturing," Journal of Business Research, Elsevier, vol. 162(C).
    6. Dou, Xinhua & Zhu, Xiajing & Zhang, Jason Q. & Wang, Jie, 2019. "Outcomes of entrepreneurship education in China: A customer experience management perspective," Journal of Business Research, Elsevier, vol. 103(C), pages 338-347.
    7. da Fonseca, André Luís A. & Campos, Roberta D., 2021. "The cultural intertwining of consumption and entrepreneurship: A selective review of qualitative studies," Journal of Business Research, Elsevier, vol. 135(C), pages 149-162.
    8. Cucari Nicola & D’Angelo Eugenio & Esposito Eduardo & Ciasullo Maria Vincenza, 2020. "Assessing the Social Entrepreneurship Business Model: An Exploratory Case Study in the Italian Cultural Heritage Sector," Entrepreneurship Research Journal, De Gruyter, vol. 10(4), pages 1-31, October.
    9. Enrico Baraldi & Antonella La Rocca & Andrea Perna & Ivan Snehota, 2020. "Connecting IMP and entrepreneurship research: Directions for future research," Post-Print hal-03181351, HAL.
    10. Gao, Yang & Zhao, Xin & Xu, Xiaobo & Ma, Fei, 2021. "A study on the cross level transformation from individual creativity to organizational creativity," Technological Forecasting and Social Change, Elsevier, vol. 171(C).

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