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Drivers of pharmaceutical packaging innovation: A customer-supplier relationship case study

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  • Carli Lorenzini, Giana
  • Mostaghel, Rana
  • Hellström, Daniel

Abstract

This study explores the drivers of pharmaceutical packaging innovation. Demographic changes and rising healthcare costs pose challenges for the pharmaceutical industry. To meet these challenges, packaging innovation offers opportunities to provide patients with better solutions. Based on an in-depth case study of two companies—a global drug manufacturer and a packaging manufacturer—in a customer-supplier relationship, this study investigates five drivers of innovative packaging solutions: technology, legislation, marketing, logistics, and sustainability. This study identifies multiple stakeholders' needs regarding pharmaceutical packaging innovations. It also shows that robustness of packaging is prioritized despite a patient-centric approach. This study offers suggestions for further research. It also provides a benchmark to help future studies examine other contexts.

Suggested Citation

  • Carli Lorenzini, Giana & Mostaghel, Rana & Hellström, Daniel, 2018. "Drivers of pharmaceutical packaging innovation: A customer-supplier relationship case study," Journal of Business Research, Elsevier, vol. 88(C), pages 363-370.
    • Handle: RePEc:eee:jbrese:v:88:y:2018:i:c:p:363-370
    DOI: 10.1016/j.jbusres.2017.11.030
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    References listed on IDEAS

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    Cited by:

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    2. Celina Bade & Alexandra Olsacher & Philip Boehme & Hubert Truebel & Lena Bürger & Leonard Fehring, 2024. "Sustainability in the pharmaceutical industry—An assessment of sustainability maturity and effects of sustainability measure implementation on supply chain security," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 224-242, January.
    3. Chu, Zhaofang & Feng, Bo & Lai, Fujun, 2018. "Logistics service innovation by third party logistics providers in China: Aligning guanxi and organizational structure," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 118(C), pages 291-307.
    4. Zahoor, Nadia & Khan, Zaheer & Wu, Jie & Tarba, Shlomo Y. & Donbesuur, Francis & Khan, Huda, 2023. "Vertical alliances and innovation: A systematic review of the literature and a future research agenda," Technovation, Elsevier, vol. 122(C).
    5. Huvaj, M. Nesij & Johnson, William C., 2019. "Organizational complexity and innovation portfolio decisions: Evidence from a quasi-natural experiment," Journal of Business Research, Elsevier, vol. 98(C), pages 153-165.
    6. Syrjälä, Henna & Kauppinen-Räisänen, Hannele & Luomala, Harri T. & Joelsson, Tapani N. & Könnölä, Kaisa & Mäkilä, Tuomas, 2020. "Gamified package: Consumer insights into multidimensional brand engagement," Journal of Business Research, Elsevier, vol. 119(C), pages 423-434.
    7. Pantano, Eleonora & Priporas, Constantinos-Vasilios & Viassone, Milena & Migliano, Giuseppe, 2020. "Does the stakeholder engagement result in new drinks? Evidence from family owned SMEs," Journal of Business Research, Elsevier, vol. 119(C), pages 185-194.
    8. Hanna Salmenperä & Sari Kauppi & Helena Dahlbo & Päivi Fjäder, 2022. "Increasing the Circularity of Packaging along Pharmaceuticals Value Chain," Sustainability, MDPI, vol. 14(8), pages 1-17, April.

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