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“Powered by… whom?” A network perspective on replication as strategy

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  • Mota, João
  • de Castro, Luís M.
  • Brito, Carlos

Abstract

This study examines the configuration of resources and activities among firms as a strategy to improve their position in a network through the replication of a template. The conceptual background combines the network approach to strategizing with the capability approach to replication. Using a longitudinal study of a large wholesaler, this study demonstrates that change in a network position can result from two interwoven processes: the development and replication of a template in some sections of the network, and a rearrangement of the web of relationships among counterparts.

Suggested Citation

  • Mota, João & de Castro, Luís M. & Brito, Carlos, 2016. "“Powered by… whom?” A network perspective on replication as strategy," Journal of Business Research, Elsevier, vol. 69(11), pages 4732-4736.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:11:p:4732-4736
    DOI: 10.1016/j.jbusres.2016.03.058
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    References listed on IDEAS

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