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International expansion of Marcopolo (B): Manufacturing in “the other side of the world”

Author

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  • da Rocha, Angela
  • Arkader, Rebecca
  • de Góes, Bruno Barreto

Abstract

The case describes the internationalization process of emerging markets multinational enterprises in other emerging markets. Marcopolo, the largest manufacturer of bus bodies in Brazil and one of the largest in the world, started several joint ventures to manufacture bus bodies. After years of consistent headway in a globalization strategy, including several success stories, the company was facing hard times along several fronts. The case specifically examines the experiences in Russia, India, and Egypt, their inception, and the subsequent events until the beginning of 2011. The case can be used in conjunction with case (A) International Expansion of Marcopolo (A): Adventures in China—or separately.

Suggested Citation

  • da Rocha, Angela & Arkader, Rebecca & de Góes, Bruno Barreto, 2015. "International expansion of Marcopolo (B): Manufacturing in “the other side of the world”," Journal of Business Research, Elsevier, vol. 68(2), pages 241-254.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:2:p:241-254
    DOI: 10.1016/j.jbusres.2014.09.032
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    References listed on IDEAS

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    1. Martin Glaum & Michael-Jörg Oesterle, 2007. "40 years of research on internationalization and firm performance: More questions than answers?," Management International Review, Springer, vol. 47(3), pages 307-317, June.
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    4. Jan Johanson & Jan-Erik Vahlne, 1977. "The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 8(1), pages 23-32, March.
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