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Do supply chain IT alignment and supply chain interfirm system integration impact upon brand equity and firm performance?

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  • Seggie, Steven H.
  • Kim, Daekwan
  • Cavusgil, S.Tamer

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  • Seggie, Steven H. & Kim, Daekwan & Cavusgil, S.Tamer, 2006. "Do supply chain IT alignment and supply chain interfirm system integration impact upon brand equity and firm performance?," Journal of Business Research, Elsevier, vol. 59(8), pages 887-895, August.
    • Handle: RePEc:eee:jbrese:v:59:y:2006:i:8:p:887-895
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    References listed on IDEAS

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    1. Greg M. Allenby & Peter E. Rossi, 1991. "Quality Perceptions and Asymmetric Switching Between Brands," Marketing Science, INFORMS, vol. 10(3), pages 185-204.
    2. Hausman, Angela & Stock, James R., 2003. "Adoption and implementation of technological innovations within long-term relationships," Journal of Business Research, Elsevier, vol. 56(8), pages 681-686, August.
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