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AOL Time Warner, Terra Lycos, Vivendi, and the transformation of marketing

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  • Thompson, Donald N.

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  • Thompson, Donald N., 2003. "AOL Time Warner, Terra Lycos, Vivendi, and the transformation of marketing," Journal of Business Research, Elsevier, vol. 56(11), pages 861-866, November.
    • Handle: RePEc:eee:jbrese:v:56:y:2003:i:11:p:861-866
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    References listed on IDEAS

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    1. Joseph Farrell & Garth Saloner, 1985. "Standardization, Compatibility, and Innovation," RAND Journal of Economics, The RAND Corporation, vol. 16(1), pages 70-83, Spring.
    2. Arthur, W Brian, 1989. "Competing Technologies, Increasing Returns, and Lock-In by Historical Events," Economic Journal, Royal Economic Society, vol. 99(394), pages 116-131, March.
    3. Liebowitz, S J & Margolis, Stephen E, 1995. "Path Dependence, Lock-in, and History," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 11(1), pages 205-226, April.
    4. Katz, Michael L & Shapiro, Carl, 1985. "Network Externalities, Competition, and Compatibility," American Economic Review, American Economic Association, vol. 75(3), pages 424-440, June.
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