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Affective commitment recipes for wine clubs: Value goes beyond the vine

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  • Krishen, Anjala S.
  • Berezan, Orie
  • Agarwal, Shaurya
  • Kachen, Sheen

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  • Krishen, Anjala S. & Berezan, Orie & Agarwal, Shaurya & Kachen, Sheen, 2023. "Affective commitment recipes for wine clubs: Value goes beyond the vine," Journal of Business Research, Elsevier, vol. 157(C).
    • Handle: RePEc:eee:jbrese:v:157:y:2023:i:c:s0148296322009298
    DOI: 10.1016/j.jbusres.2022.113464
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