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A study of safari tourism in sub-Saharan Africa: An empirical test of Tourism A-B-C (T-ABC) model

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  • Manrai, Lalita A.
  • Lascu, Dana-Nicoleta
  • Manrai, Ajay K.

Abstract

The competition for safari tourism in sub-Saharan Africa is intense. Aside from inter-country competition, there is also intra-country competition among game viewing lodges and resorts within each country. In this context, it is important to understand the strengths and weaknesses of each country for safari tourism. We empirically test the relationship between tourism performance and multiple tourism dimensions, namely, tourism Attractions (A), Basics (B), and Context (C). We test the Tourism A-B-C model (Manrai, Manrai, & Friedeborn, 2018) using data from Botswana, Kenya, Namibia, South Africa, Tanzania, Uganda, Zambia, and Zimbabwe.

Suggested Citation

  • Manrai, Lalita A. & Lascu, Dana-Nicoleta & Manrai, Ajay K., 2020. "A study of safari tourism in sub-Saharan Africa: An empirical test of Tourism A-B-C (T-ABC) model," Journal of Business Research, Elsevier, vol. 119(C), pages 639-651.
    • Handle: RePEc:eee:jbrese:v:119:y:2020:i:c:p:639-651
    DOI: 10.1016/j.jbusres.2019.02.066
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    References listed on IDEAS

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